In this Blogging 101 guide you'll discover 17 tips for starting a successful blog in 2022.
In blogging there are a lot of moving parts and it can take a while to get them all in place and working together.
These 17 tips will help you build the foundation for a successful blog.
#1. Use WordPress
The blogging platform you use is crucial to your success.
WordPress is far and away the most popular blogging platform. In the US 50% of bloggers prefer WordPress over any other platform. According to Code In WP, WordPress now runs a staggering 30% of the Internet.
This means that when you use WordPress you're joining a massive eco-system that has developed more plugins and add-ons than any other platform out there. And most of them are free!
So this is your first Blogging 101 action step: create a self-hosted WordPress website.
TIPS FOR USING WORDPRESS
#2. Connect With Other Bloggers
Blogging expert Jon Morrow tells the story of how he failed with his first blog. And his second. Finally, he decided to quit blogging altogether.
But before taking down his site, he asked a blogging expert to do a 'post mortem' on his blog site - he wanted to know what he'd done wrong.
The answer, when it came, was simple: "you tried to do it on your own, and that's not how blogging works".
TIPS FOR BLOGGER OUTREACH
#3. Brand Your Blog
Visual branding is hugely important in blogging.
Just as you need to find your own niche and your own voice, you also need to find your own visual style - visual elements that your readers come to associate with you and your blog.
Create a visual brand so that when people see one of your blog posts, they'll know its you from the colors, the layout, and the font.
TIPS FOR BRANDING YOUR BLOG
#4. Learn Copywriting
Copywriting is the art of writing text that pulls your readers in. And on the Internet it's a skill you must have. If you don't already have it, you can learn it.
TIPS FOR COPYWRITING
#5. Learn Email Marketing
Email marketing is the engine house of a successful blog.
Every blogger should be building a list from Day One and learning how to set up email automations and segments based on what your subscribers are interested in, or where they are in the sales funnel.
#6. Publish Expert Roundup Posts
Expert roundups are a fantastic way of getting traction in your first year of blogging.
Expert roundups connect you with the Influencers in your field. They allow you to tap into large audiences because the Influencers who share your roundup posts have huge social media followings.
Roundup posts are virtually all I did in my first year of blogging.
TIPS FOR DOING ROUNDUP POSTS
#7. Learn Some Basic Graphic Design
Every blog needs graphic design. It doesn't matter how good your writing is, the appeal of your blog will always be partly visual.
I use Sketchapp to create my blog title graphics and my Infographics and I highly recommend it.
TIPS FOR GRAPHIC DESIGN
#8. Do Some Guest Posting
Guest posting was a key strategy in my first year for building confidence, getting myself known and building my list. It's another key blogging 101 strategy.
TIPS FOR GUEST BLOGGING
#9. Team Up With Influencers
Influencer marketing is a form of social media marketing where you get endorsements from social media influencers. The focus in Influencer Marketing is changing from 'macro influencers' to 'micro influencers' - people with 1000 to 3000 social media followers.
These influencers know their audience inside out and so if you can collaborate with them, they know exactly how to pitch your offers to their audience.
TIPS FOR INFLUENCER MARKETING
#10. Do Some Link Building
In spite of the changes that are sweeping through SEO, link building is still considered one of the top 3 SEO ranking factors in 2022. Simply put, the better your link profile, the higher your blog posts will rank in Google.
#11. Build Your List
An email list is the lifeblood of any blog. Without a list, your blog could disappear with the next major Google algorithm.
List building is about building a community of fans who value your content and will one day purchase your products. This is another key 'blogging 1o1' strategy - it's a must!
One of the fastest ways of building a list of engaged subscribers is to use an online quiz. Your quiz can be a knowledge test, a personality quiz based on your products or services, or a problem-diagnosis quiz.
For more on this, see my article about using quizzes for lead generation.
TIPS FOR LIST BUILDING
#12. Try Your Hand at Podcasting
Not everyone likes reading. So why not turn your articles into podcasts and reach a completely new audience segment. Or interview experts within your niche.
TIPS FOR PODCASTING
#13. Promote Your Blog Post
You should spend at least as much time promoting your blog posts as you do writing them. Some bloggers go further and say you should spend 20% of your time writing and 80% of your time promoting.
Whatever the ratio, promoting your blog posts is essential.
TIPS FOR PROMOTING BLOG POSTS
#14. Repurpose Your Content
Your content starts life as a blog post. But if you stop there, you're leaving a lot of opportunity on the table. Take your content and repurpose it into different formats. Each format will appeal to a different audience. With repurposing, you get more mileage out of each piece of content but you also expand your reach.
TIPS FOR REPURPOSING CONTENT
#15. Write Better Blog Posts
To succeed in blogging, you have to stand out from the crowd. And that means you've got to produce outstanding content. Creating amazing content is a skill that you can learn, like anything else. So why not consider brushing up on your writing skills?
TIPS FOR WRITING BLOG POSTS
#16. Write List Posts or Listicles
List posts are hands down the most popular type of online content. People love them because they can scan them quickly and find the bits that are relevant to them. And remember, nearly everything can be turned into a list.
TIPS FOR WRITING LIST POSTS
#17. Use Content AI to Help Write Your Articles
Use an AI writing tool to research topics and streamline the writing process.
With most of these tools, you will still want to edit the final output. So you will still need to do some work.
But these tools will save you a huge amount of time and allow you to double or triple your output.
You can also use these tools to improve your existing content.
Here are some of the best AI writing tools:
Blogging is an effective strategy for growing your online presence. By providing free and useful content, you connect with potential customers and build trust and authority within your niche.
Use these 17 tips to help build your blog and get traffic to your online business.
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