Three Blogging Strategies That Work Well in 2020

What's the best blogging strategy for building a profitable online buisness?

It can get confusing, because building a successful online business involves various different strategies:

  • Identifying your audience
  • Getting traffic to your website
  • Creating valuable content
  • Building an email list
  • Establishing a relationship with your raeders/subscribers
  • Monetizing your website
  • Here are some tips that will point you in the right direction:

    blogging strategies

    1. Ramsay Taplin - An 8-Step Formula for Blogging Success

    Ramsay starts of his article with a good point: the overall blogging strategy for a successful blog is not that complicated or difficult.

    The key is this: being consistent and not getting distracted.

    He says that successful blogs all have a number of things in common. Here they are:

    • Get your own domain name and host
    • Do some competition analysis for your niche
    • Plan your brand, look and feel
    • The importance of headlines that grab the reader’s attention
    • Focus on one simple Call To Action
    • Build an email list as a matter of urgency
    • Link out to valuable tools and resources
    • Write long articles
    • Stand Out From the Crowd

    2. Nicholas Tart - The Most Advanced Blogging Strategy I’ve Never Shared

    Nicholas begins his article with an old advertising adage that a customer needs to see your ad 7 times before they buy.

    He reasons that blog posts are basically ads (for you and your brand) – so you need to have your readers see your blog posts 7 times.

    Here is his blogging strategy for achieving this:

  • Create pillar posts (3,000 – 5,000 words) for each category on your blog
  • Create sub-posts for each tip within your pillar posts
  • Strategically interlink your pillar articles and specialty articles
  • Point your pillar posts to a squeeze page
  • The key to this strategy is point 2 – creating sub-posts for each tip within your pillar posts.

    When you do this it creates a mini-network of content within your blog.

    Every time you add a sub-post to the pillar post, that mini-network becomes stronger and more valuable (to the reader and to you).

    3. Sonia Thompson - How to Accelerate Your Blog’s Growth with a Simple Content Strategy

    Sonia Thompson starts her article with a good question:

    When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

    In other words, do you just create random content at the last minute?

    This article sets out the key steps to creating a blogging strategy that works.

    blogging strategy

    Step 1: Start By Knowing Where You Want To Go

    What’s your goal?

    To be a digital nomad? To throw in the 9-to-5? To build your list? To bring in more customers?

    Be clear about your goal.

    You’ll also need to identify some milestones, so that you know you’re making progress towards your goal.

    Step 2: Get To Know Your Readers Inside Out

    You might think this all about demographics and market research.

    It’s partly that, but mostly it’s about using imagination and creating an imaginary relationship with your ideal reader.

    Step 3: Set Up a Conveyor Belt of Content

    If you’re thinking this is a production line of blog posts...

    ...not quite.

    It’s more like a process for moving your readers along the sales funnel from ‘Stranger’ to ‘Reader’ to ‘Subscriber’ to ‘Engaged Loyal Fan’ to ‘Customer’.

    Step 4: Find Your Ideal Content Format

    Is it audio, video, or text?

    If it’s text, is it blog posts? And what sort of blog posts? Listicle, case study, tutorial, definitive guide?

    Spend some time thinking about what blog post format is best suited to your ideal reader.

    Step 5: Choose the Right Channel

    How are you going to promote your content?

    This will depend what stage your reader is at. If your reader is a Stranger a guest post would be a good choice.

    But if your reader is already a Subscriber, a post to your email list is the way to go.

    Step 6: Build Relationships By Staying In Touch

    This is what people mean when they talk about ‘consistency’ – it’s almost become a mantra of successful blogging.

    Regular emails are vital. Frequency isn’t so important (could be weekly, bi-monthly, or even monthly) as consistency.

    Step 7: Pick a Promotion Strategy

    It’s a rule of thumb that you should spend as much time promoting your blog post as you spent creating it.

    Sonia Thompson identifies 6 possible promotion strategies:

    Step 8: Include a Call To Action (CTA)

    This can be a hash tag in a social media post, a bio in a guest post, an invitation to comment in a blog post, and so on.

    It’s amazing how often you see a blog post full of helpful tips, but lacking an effective CTA.


    Here are the main takeaways from these three articles.

    Ramsay Taplin:

    • Be consistent (i.e. publishing blog posts at predictable intervals)
    • Focus on just one Call To Action per web page or blog post
    • Build an email list

    Nicholas Tart:

    • Write pillar posts with sub posts
    • Strategically interlink your pillar posts and sub posts

    Simone Thompson:

    • Get to know your readers
    • Be aware what stage of the funnel your reader is at (stranger or subscriber?)
    • Build relationships with your readers

    Last updated on October 28th, 2020 at 10:48 am

    Rob Powell
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