Wondering what it takes to succeed in blogging?
Are you spinning your wheels, unable to get any traction?
It’s an awful feeling.
I know – because I’ve been there.
I took course after course…
And Applied What I Learned
I followed everything to the letter. If the course was a PDF I would read it 3 times to make sure I hadn’t missed anything.
Same with videos - I’d watch each module three or four times.
And none of it worked!
Have you had the same experience?
If so, I’ve got some good news for you…
It's Not Your Fault
Because a lot of the information in those courses simply doesn’t work.
For two reasons:
Big Name Internet Gurus are in a completely different situation to you.
They’re not starting out.
Their names are brand names.
They have huge email lists.
They often have massive followings on Twitter or Facebook or Instagram (or all three!)
That means virtually ANYTHING they do gets massive exposure and generates boatloads of traffic.
But it also means that what’s working for them will not necessarily work for you.
In fact, it’s highly unlikely.
A lot of the experts are teaching the same techniques that made them successful.
And why wouldn’t they? That’s what they know.
But here’s the problem:
Most of the big names in the blogging scene started out in 2005 to 2009.
That’s a long time ago - in Internet time!
Things have changed since then.
The techniques they used to get where they are simply don’t work today.
The Turning Point
A lot of the courses I was taking emphasised the importance of building relationships with key players in your niche.
The Key Influencers (so the argument went) control the traffic in your niche. And if you want to succeed you need to get on their radar, become chummy with them.
So I did a bunch of roundup posts. I did ‘top lists’. And I guest posted on some pretty big blogs.
Sure, I some got traffic spikes. But within a few days my traffic would collapse back to where it was before.
After a few months of this I started re-thinking everything.
After all, they say the definition of insanity is doing the same thing over and over again and expecting different results.
I asked myself: who really controls the traffic in my niche? Was it really a handful of well-known bloggers?
And it wasn’t long before I realized that it’s Google who controls the traffic in my niche (and in yours).
Up to that time I never did keyword research for my blog posts. I just wrote whatever I felt inspired to write about.
But then I started carefully researching long tail keywords.
From that point onwards I never wrote a single post that I wasn’t sure I could rank on Page #1 of Google.
My traffic just grows and grows. The line on my traffic chart just goes up and up and up!
Sure it dips now and again. But it never goes back to where it was before.
When it starts to climb again, it’s always from a higher point than before.
If you're interested in building sustainable traffic, I encourage you to join me on my journey.
Just hop on to my list, and each week I’ll share with you my latest tips, insights and techniques - what’s working for me and what’s not.
Talk to you soon!
After graduating with a Master's degree in the Social Sciences I worked for fifteen years in cultural heritage in the Australian Outback.
Tired of being away from home so much I retired from my career in 2014 to spend more time with my wife and two children.
I decided to find a new outlet for my writing and research skills and began blogging 2 years later.