Note: this article was first published in August 2017, when I had been blogging for about 6 months
In my first 6 months of blogging I tried everything.
But nothing moved the needle on my traffic.
I played around with SEO, using whatever free keyword tools I could find.
And then I finally bit the bullet and got a paid subscription to KW Finder.
For the first time in my six month blogging career, my traffic started steadily growing. My traffic tripled in a period of just 3 weeks:
In this article I'm going to show you how to rank on Page#1 of Google for long tail keywords using the KWFinder Tool.
But before I do that, a quick word about long tail keywords:
1. Why Use Long Tail Keywords?
As a beginning blogger, the biggest mistake I made was this:
I spent hours, even days, writing blog posts that were well researched, well written, and were 2,500 to 4,000 words in length.
But they were blog posts that could never get ranked on Google.
Because they were targeting keywords that were simply too competitive.
Keywords like ‘email marketing’ or ‘content marketing’.
These are ‘Head’ keywords (keywords comprising 1 or 2 words) and they have a huge volume of monthly search traffic and insane levels of competition.
Unless you have a Domain Authority of at least 40, you simply cannot get ranked on Page #1 of the Google Search results for these kinds of keywords.
2. How To Get Your Blog Post on Page #1 of Google
To get your blog post on Page #1 of Google, you need to target long tail keywords.
These are keywords containing a minimum of 3 words.
They typically have relatively low monthly search volume (50 – 200 searches per month).
But the competition for them is also low.
Because the big websites can’t be bothered with them – it’s not worth their while.
3. Thousands of Page Views a Month
When you put enough of these long tail keywords together, it amounts to thousands of page views a month.
And that's how many successful bloggers built their traffic.
But how do you find these long tail keywords?
4. Google Keyword Planner
You used to be able to find them in the Google Keyword Planner.
But you can’t anymore.
In late 2016 Google decided that the Keyword Planner would only be available to people with a paid subscription to Ad Words.
But not only that…
In August 2016 Google stopped showing exact monthly search volumes for keywords in the Keyword Planner.
What they show you now is a range of monthly search volume for each keyword, such as ‘100 – 1K’:
That’s simply too vague to use as a basis for finding long tail keywords for your blog posts.
So what’s the solution?
You need a keyword research tool.
You’ve probably heard of some of them:
- Moz KW Difficulty Tool
- Keyword Tool.io
5. Enter the KWFinder Tool
One of the new players in this field is KWFinder Tool.
And I’m very excited about it…as you’ll see!
The User Interface of KWFinder Tool is simple, clean, easy to use and easy to understand.
5.1 How To Find Long Tail Keywords With KWFinder
I’m going to give you a quick demo of how to find long tail keywords using KWFinder.
I’ll show you how to use KWFinder to find long tail keywords that you can rank for on Page #1 of Google.
Are you ready?
Let’s dive in:
KWFinder consists of three components:
- KW Finder itself
In this tutorial, I’m going to focus on KWFinder because it’s the core of this tool.
When you open KWFinder you see a window with two panels:
The left panel is the Keyword Finder itself.
This is where you enter your seed word and where you see the results of your search.
The right panel shows the SERP Results…
…where you see the top 10 websites that rank for that keyword in Google.
(More about the SERP results panel later).
Let’s focus on the Keyword Finder itself:
Type in your seed word in the box and click search.
Let's say I run a Lifestyle Blog. I'm thinking of writing a blog post on ‘blog post ideas’.
I type that in as my seed word:
KWFinder Tool then populates the left panel with results for your search.
In the left panel you’ll see 5 columns of metrics for each of the suggested keywords:
- Trend over the last 12 months
- Average monthly search volume
- Average Cost per Click (CPC)
- Average competition in Pay Per Click (PPC)
- Keyword SEO Difficulty
The ones that interest me are (2) and (5).
I want to know that the average monthly search volume is at least 50 and I want to see a Keyword SEO Difficulty Score of no more than 39.
Keyword SEO difficulty is ranked on a scale of 0 – 100, in the following brackets of difficulty:
I don’t bother with anything above 39.
That’s because I have a domain authority of 21 – I’m guessing I’d need a DA of over 30 to rank for keywords with a score of 40 and above.
In the right panel KWFinder displays the Difficulty Score for the first keyword in the list:
In the left panel the key metric is the far right column - the ‘Difficulty Score’.
Click on the arrow next to that label and order the results from low to high:
You can now see a bunch of ‘green’ results (i.e. in the range from 0 to 29 difficulty).
One in particular looks good: ‘lifestyle blog ideas’:
It has good average monthly search volume (390) and the SEO difficulty is within my range (35).
5.2 Use KWFinder's SERPChecker to View the Competition
Click on that keyword and in right side panel you'll cansee the top 10 websites that rank in Google for that keyword.
You can see that in Position #8 there’s a website with a domain authority of only 20.
With a DA of 21 you should be able to rank on Page #1 of Google for this keyword.
So click on the ‘Add To List’ button at the bottom of the page:
If you don’t already have a list, KWFinder will ask you to create one.
Otherwise, it will simply add that keyword, together with all its metrics, to your existing list.
And that’s it!
You now need to go and write your blog post, targeting the keyword ‘lifestyle blog ideas’.
5.3 Track Your New Keyword in SERPWatcher
Once your blog post is live, you’ll want to set up SERP Tracking so you can see if your blog post is rising or falling in the search results.
This is hugely important in any SEO campaign.
Because you can’t just target a promising long tail keyword and then sit back as if your job is over.
You need to monitor how your page is ranking.
Is it going up? Or is it going down?
If it’s going down or if it’s not moving up, you’ll need to make some On-Page SEO adjustments.
So, how do you track the performance of your web page?
Click on the small downward arrow next to KWFinder and in the dropdown menu, click on SERPWatcher:
On the next screen click on ‘Create First Tracking’:
Because this is your first SERP tracking, you’ll need to enter your website URL. Then enter the keyword you want to track in the SERPs:
6. How does KWFinder Tool Compare?
The User Interface of KWFinder is far more intuitive and user-friendly than anything I’ve seen in any other Keyword Research tool.
I love the fact that I can see the key metrics for my potential keywords on the left screen and in the right screen I can see the websites that are currently ranking on Page #1 of Google for that exact keyword, together will all the relevant metrics (such as DA, number of links etc).
That means I can make a quick decision as to whether I'm going to target a given keyword, all on the one screen.
KWFinder is not as advanced as some of the other tools. For example, it doesn’t offer a Competitor Analysis tool (that’s where you can see exactly what keywords your competitors are ranking for).
But if you’re starting out in Keyword Research and don’t want to get overwhelmed with data, then KWFinder is ideal.
After all, what’s the use of having all those extra data points if you don’t know how to use them?
Again, it comes back to how easy it is to quickly find those golden long tail keywords.
Another consideration is price.
The other keyword research tools are considerably more expensive than the KWFinder Tool.
These are the cheapest plans for the other keyword research tools (on a monthly billing cycle):
- SEMrush - $99 p/month
- Ahrefs - $99 p/month
- Moz Pro - $99 p/month
- Keyword Tool.io - $68 p/month
- SERPWoo - $49.95 p/month
- SEOcockpit - $40 p/month
- SpyFU - $39 p/month
- LongTailPro - $37 p/month
- MarketSamurai – one-time fee of $149
Bear in mind that some of the above plans only give you10 keyword lookups per day (KWFinder gives you 100 a day).
When I wrote this article KWFinder Tool was $29 p/month.
However, it recently went up to $49 p/month (though if you buy the annual plan it's still works out at $29 p/month).
Even at the new price, it's still good value. It gets results and that's the main thing!
The Basic Plan for KWFinder gives you a whopping 100 KW lookups per day...more than enough to keep you busy (and much more than offered by some of the other basic plans listed above).
This is an excellent entry-level keyword research tool.
It’s great for beginners as it has the cleanest, most intuitive and easy-to-use UI of any keyword research tool currently on the market.