The 7 Best Ways To Increase Your Domain Authority

If you're looking for ways to increase your domain authority (DA), you probably know that DA is one of the keys to ranking on Google. If the DA of the web pages that rank on Google is higher than your DA, it's probably going to be difficult to get on Page #1 for that keyword. And that's why domain authority is so important.

In this article, you'll learn 7 ways to increase your domain authority.

But before we get started, how much domain authority do you need?

Not much. I started ranking on Page #1 of Google with a domain authority of just 25:

how much DA do you need to rank on Google

Before we go any further, what exactly is domain authority?

What Is Domain Authority?

DA is a metric on a scale of 10 to 100, created by Moz, that predicts a website's performance in search engine rankings.

Here are some key facts about domain authority:

  • DA rank is based on over 40 factors, including (1) the number of links pointing to your site from other websites, (2) the Domain Authority of those sites that link to your site, and (3) the age of your website.

  • Although Domain Authority is not a concept or term that Google uses, the Google algorithm takes these factors into account when deciding how to rank a web page.

  • Because DA is a logarithmic scale, each increment represents an increase by a factor of 10 rather than by equal increments

  • For this reason, it is much easier to go from a DA of 10 to a DA of 30 than it is to go from a DA of 70 to a DA of 80

How To Find Your Own Domain Authority

To see the DA of your own or any other website, simply install  MozBar, the free Chrome Extension.

Once you’ve activated your free Moz account, the MozBar will display a small black box with a blue bar. Inside that box is a number that shows the Domain Authority of the site you’re currently visiting.

In the screenshot below, MozBar shows a DA of 100 for Wikipedia:

How to increase your domain authority

So now that you're clear about domain authority, let's look at...

Seven Techniques For Building Your Domain Authority

1. Publish Detailed, Long-Form Content

To raise your domain authority, you want people linking to your content.

And the content that gets linked to most is detailed, well-researched articles.

Definitive Guides, Tutorials, and Case Studies are examples of content that gets linked to by high authority websites.

So focus on publishing those kind of articles.

2. Write 'Top List' Posts

'Top List' posts are articles that list the top players in a particular field. Here are some examples:

The key with top lists posts is the number in the title.

People love seeing that they were ranked in the top 50 or the top 25.

So don't title your article the 'Top Fitness Blogs to Follow in 2019'. That won't cut it.

Once your article is live, contact the experts/celebrities/gurus that you listed and let them know they were mentioned.

About half of them will either post a link to your article on their website or share your article on social media. Either way, that's going to raise your domain authority.

And remember: these key players in your niche have websites with high DA, so if you get a link from them, your DA could easily jump 5 levels.

3. Write Expert Roundup Posts

Expert Roundup posts work on the same principle as 'Top List' posts.

People love seeing themselves ranked with the top players in their field. It's just human nature.

And they want other people to know about it.

So they'll  link to your Expert Roundup on their website. Or they'll share it on social media.

Either way, it's going to boost your domain authority.

For tips on how to write expert roundup posts, see my article: The Definitive Guide to Writing Roundup Posts That Go Viral.

4. Write for HARO

I call this 'micro guest blogging' because you're writing content for other websites.

But with this difference:

  • it's a fraction of the effort (100-200 words as opposed to 1000-2000 words)
  • the publishers come looking for you (with guest blogging it's the other way around)

Just go to HARO and sign up to become a reporter. You'll get an email notification three times a day, listing websites that want contributors.

5. Buy An Aged Domain

Why start at zero? You can buy a domain that already has domain authority.

If the Aged Domain has good DA this technique can save you 6 to 12 months. 

Another strategy is to buy an aged domain and point it at your brand new domain. The new domain  acquires domain authority of the aged domain.

For an excellent introduction to buying and using aged domains, read Brandon Gaille’s The Right Domain Name Strategy Can Make or Break Your Blog.

6. Make Your Website Faster

Since the July 2018 Speed Update, Google is rewarding sites that load in less than 1 second.

This is another way to increase your domain authority.

Page loading time also affects user experience. If your page is slow to load, the visitor clicks back to the search results. Better user experience results in higher domain authority.

For tips on how to make your site faster, see my article: 27 Easy Ways to Reduce Server Response Time in WordPress.

Watch This Video: 'WordPress Speed Optimization: How I Got .5s Load Times' (14 mins 25 secs)

7. Remove Toxic Backlinks

Toxic backlinks will prevent your website from gaining domain authority.

To keep track of toxic backlinks, use a backlink checking tool like Monitor Backlinks. This tool picks up new links to your website and tells you which links are harming your link profile.

Typically, these links come from web pages that:

  • are not indexed in Google
  • have low Majestic Trust Flow
  • have a high number of external links (>100)
  • use unnatural anchor text
  • have spammy looking domain names, containing numbers and dots

The acid test is to visit the site that’s linking to you. You’ll see straight away whether or not it’s a legitimate website.

Ideally you should approach the source of the toxic link and ask them to remove it.

But that’s time-consuming. Also, the offending website is unlikely to oblige. They may even want to charge you to have the bad link removed.

So, the next best thing is to use Google’s Disavow Tool.

MonitorBacklinks compiles a disavow file containing your bad backlinks. You submit that file to the Google disavow tool

Conclusion

Here again are the 7 techniques for raising your domain authority:

  1. Publish Detailed Long-Form Content
  2. Write 'Top List' Posts
  3. Write Expert Roundup Posts
  4. Write for HARO
  5. Buy An Aged Domain
  6. Make Your Website Faster
  7. Remove Toxic Backlinks

With the exception of No. 5, I have used all these techniques.

And I can attest that they work.

The proof? 

I raised my own domain authority from 01 to 38 in less than 18 months.

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Rob Powell
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37 thoughts on “The 7 Best Ways To Increase Your Domain Authority”

  1. This is great post that I have been searching online and researching on for the past weeks and I happy you have written a quality content on it. I am working on a list of 100 websites that could boost one’s domain authority and getting links from these sites does not require any outreach. Thanks for sharing this great piece of asset.

  2. Thanks NDIFREKE, great to see you back here! Good luck with your new article – it sounds interesting. Best, Rob.

  3. Hello Rob,
    I was search for how to increase domain authority and I found a bunch of valuable information in this post. Thanking you very much for your amazing work.

  4. Hi Ankit

    Thanks for your comment, I’m glad the article was useful.

    Best regards,
    Rob.

  5. To achieve a good SEO result one needs to see the trust a website also gets. No matter what your content is, you need to have a good reputation of your website also. You need to get the website’s score to be good in numbers and citation flow. Here are some tips for the increase in your DA PA and increase DA for your business

  6. Thanks for the comment. I agree – the quality of the content is only part of the equation. Trust flow and Citation flow are also relevant factors. Regards, Rob.

  7. Hi Rob,

    Domain authority is one of the most talked metrics to measure the authority of a website or blog. To increase domain authority one should focus on overall performance of the content and website. Improve technical SEO, and do everything to make the site user friendly.

    Thanks for sharing all the value-able points.

  8. Hi Gaurav,

    Thanks for your comment. You’re quite right: DA and relevance of content are the two key factors in SEO right now.

    Best regards,
    Rob.

  9. I am struggling for 2 months to increase DA of my blog but I could not foundd such valuable knowledge which you shared with us Thanks

  10. Hi James,

    Thanks for your comment. I hope the information helps you build your website’s DA. Try HARO – its well worth it.

    Best, Rob.

  11. Thanks greatly Bob. I am an upcoming blogger and I have found this information highly profitable

  12. Thank for sharing such a brilliant research that I follow to escalated my Domain Authority by 5 within a week.

  13. Hi I have a domain that’s only a few months old my domain authority is very low. Great article I’m going try to increase my DA with your steps

  14. Hi Emma, thanks for your comment. I’m glad the article was useful. All the best with your DA – Rob.

  15. Most of the information you shared, thanks … I used SEO all the techniques, but the ahref domain score did not increase at 2.8 stopped, what is their solution, you tell me.

  16. Hi Dharmesh,

    Thanks for your question. Your Moz domain authority is currently 19. I’m not sure what the number 2.8 refers to. One way you could improve your domain authority is to make your website load faster. I ran a test on your domain and it loaded in 2.8 seconds, which is not bad. But Google gives preference to sites that load in less than 1 second. So, if you can reduce your site load time, that will make your pages rank higher in the search results. And that, in turn, will raise your domain authority.

    Hope this helps,
    Rob

  17. I am not talking about moz, I want to say about Ahref tools, I had seen a few days ago, then 2.8 was a domain rating and today gave 3.5 domain rating, this is ahrefs domain rating is low How can increase.

  18. Hi Dharmesh,

    I’m not sure that the number you refer to is an Ahrefs domain rating. The Ahrefs domain rating is a whole number, as in this example:

    Ahrefs domain rating

    I would suggest contacting the team at Ahrefs to find out what that 2.8 number refers to.

    Best,
    Rob.

  19. Thanks for sharing this. I love creating top 10 lists and i also do my best to remove toxic links. It is difficult to increase DA but your guide has shed some light on the path.

  20. Rob,

    Thanks for the ideas to improve the site’s domain authority. Hope you can help on these as well: One of my site’s DA declined from 15 to 11 in March when MOZ revised its DA algorithm (Domain Authority 2.0). That I understood, but recently, it again comes down to 9. What might be the reason now? Does the blog post publishing frquency affects DA? Because I couldn’t publish blog posts in that site more often. What are the reasons for the decline in domain authority?

  21. Hi Rob,
    I have a website which acquired thousands of toxic backlinks after I added a forum. I am now stuck on how to remove these. I once tried the Google disavow tool but got stuck along the way. I will give it another try and get in touch in case I need more assistance. Might you have a detailed post that explains how to handle the bad backlinks and how to stop getting new ones?

    Thanks
    Amos

  22. Hi Jenna,

    Thanks for your question.

    Moz completely recalibrated their Domain Authority scale on 5th March this year, so the first adjustment would have been due to that.

    The second adjustment might have been to do with their periodic updates.

    If your DA score is falling, my first guess would be it has something to do with your link profile. Here are some links that may help you understand what’s happened and how to recover your DA score:

    https://moz.com/domain-authority-2.0
    Why My Domain Authority Dropped | SEO Q&A | Moz
    Why my Domain Authority is Drop from 36 to 29? | SEO Q&A | Moz
    Why my Domain Authority (DA) is Decreased | SEO Q&A | Moz
    Domain Authority Has Changed. Don’t Panic, Here’s How to Boost It

    I hope this helps,

    Rob

  23. I have tried to grow in authority, but without results, now I will implement your recommendations, thanks for this info.

  24. Hi Amos,

    I use MonitorBacklinks to identify toxic backlinks. MB then creates a file that I can download to my desktop. I then upload that file to the Google Disavow Tool. I really recommend you disavow those 1000’s of bad backlinks ’cause they will hurt you. Here a video on how use Ahrefs and the Disavow Tool to disown toxic backlinks: https://youtu.be/l72XPkdgAo4

    Hope it helps, Rob.

  25. Wow thanks for these tips. I think I have a good site but since it is new I need to work on a lot things. Thanks for the speed tips. I just dropped from 8.5 seconds to 3.7 with a plugin and about 30 mins work! 🙂

  26. Hi Kevin, that’s an awesome result! So glad it made your site faster. All the best, Rob.

  27. Wow, amazing article, thanks for all the info, I really think this will help me achived nice results on my new website and to increase my authority and seo rankings.

  28. Fabulous Post. I need to increase my website DA. I think All the basics and advanced tips you shared, Actually it will helpful for all. Thanks for sharing…

  29. Hi Rob,
    It’s an amazing post, I am searching again and again for How to increase DA. But Alas I am hopeless. But finally, I got it. It’s you, this is the best article for increasing DA. Thank you very much and please write more one article how to increase PA.

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