How to Build a List of Seed Words for Better Keyword Research

Seed keywords are primary keywords, also known as ‘head keywords’ or ‘main keywords’.

They typically consist of just one or two words.

One characteristic of seed keywords is they have not been qualified by a modifier.

In the screen shot below Google Auto Suggest has added various modifiers to the seed keyword ‘copywriting’:

By contrast, long tail keywords are seed keywords plus a modifier.

You can also think of seed keywords as ‘focus topics’ – they are the main topics within a given niche.

For example, if your niche was weight loss, your seed keywords might be ‘recipes’, ‘diets’, ‘fitness’, and ‘lifestyle’.

If you run an online business, your seed keywords will usually be your website’s products and services.

A good way to start thinking about your seed keywords is to fill in the blanks in the following statement:

“My business is in the [XYZ] niche and I provide [ABC] products and services to clients trying to find solutions to [123]”.

But more than that, seed keywords help you map out the territory occupied by your niche.

Why is this important?

Two reasons:

What’s the first thing explorers like Christopher Columbus and Captain James Cook did?

That's right - they drew maps.

(Image Source)

Anyone wanting to explore and conquer a new territory needs a map. And the seed keywords within your niche provide you with that map.

If you don’t understand the territory of your niche, there could be whole areas of that niche that you’re ignoring, that you aren’t covering in your blog posts.

And that brings me to the second reason you need to understand your niche territory - topical authority.

But before I get on to that, there’s something I need to clarify.

Compiling a list of your seed words is not about imagining what your ideal niche would look like – it’s about putting together a list of keywords that other people in your niche are already writing about.

One of the ways to increase your domain’s topical authority is to cover all the primary keywords or focus topics within your niche.

Through Latent Semantic Indexing (which is a fancy term for being able to understand context) Google now has a pretty good idea of what the main topics are in your niche.

Google will assign greater topical authority to a website that covers 80% of the topics within its niche than to a website that covers only 50% of the topics within its niche.

And that brings me back to seed words:

Your seed words will provide a map of the territory of your niche. And that map will show you if there are gaps in your content.

The fewer the gaps in your content, the better your site will rank for topical authority.

One of the problems with brainstorming seed words is that you’ll most likely end up with big gaps. There'll be whole areas of your niche that you're not covering.

Another method that people often recommend is using Uber Suggest.

But if you enter your main niche topic (e.g. content marketing, blogging, weight loss) into a keyword tool like UberSuggest, you’ll be given literally hundreds of long tail keywords. Not very helpful, when you're looking for 20 to 50 seed words.

So what's the solution?

Competitive analysis!

Make a list of 10 prominent blogs within your niche.

In my case this list might contain the following blogs:

• Successful Blogging
• Blog Tyrant
• Blogging Wizard
• Backlinko
• SmartBlogger
• ProBlogger
• CopyBlogger
• Jeff Bullas
• Neil Patel
• IncomeDiary

If you’ve been blogging within your niche for more than a few months you should be able to pull these blog names off the top of your head.

Then visit each blog site and look at the titles of the 10 most recent blog posts.

Most bloggers know the importance of including keywords in their blog titles so each of these 10 blog titles should contain a keyword or keyword phrase.

These are the seed keywords you're looking for!

Extract these seed words from each of the 10 blog titles and note them down under the name of the blog.

Do this for each of the 10 blog sites that you identified for your niche.

When you’ve completed this exercise, you should have something that looks like this:

When you’ve finished, your mind map will look something like this:

Now you need to sort the seed keywords into categories.

To do this, create 10 to 20 upper-level topics and start grouping your 100 focus topics under these 10 to 20 categories.

You’ll end up with something that looks like this:

This is the map of your niche territory.

Now export your mind map as a text file and then save the text file as a Word document.

You’ll now have a document containing about 100 seed keywords divided amongst 10 to 20 upper-level categories:

You can use this document in two ways:

• Use the main categories to make sure there are no gaps in your content strategy. The topical authority of your website will depend on the degree to which you’ve covered all the main topics within your niche.
• Use the seed keywords to find long tail keywords.

Compiling a comprehensive list of seed keywords for your niche is a vital part of your content strategy.

It will give you ideas for new blog post topics and help you research new long tail keywords.

But more importantly, having a comprehensive list of seed keywords will help you improve your topical authority by ensuring that there are no gaps in your content.