Newsjacking is the art of riding the wave of breaking news to get massive exposure for your content. In this highly connected, news-driven world we live in there are stories breaking every hour of every day. Some of these stories have huge search volumes on Google and get massive exposure on Twitter. If you can somehow link your content to these stories, you can get levels of … [Read more...]
What Is RankBrain and Will It Replace Backlinks?
You may already have heard about RankBrain, an algorithm being developed by Google based on artificial intelligence. What you may not know is that RankBrain is already being used to rank your pages. In fact, it’s being used in 3.5 billion Google searches every day. What is RankBrain? How does it work? And how can you optimize for it? That’s what I’ll be showing you in this … [Read more...]
Rich Snippets and Featured Snippets – What Are They and How Can You Get Them?
Rich Snippets and Featured Snippets are a great way to stand out from your competition in the Google search results. Have you noticed when you type a recipe query into Google that you get a listing with 1 to 5 stars, the number of minutes it takes to prepare, and the number of calories it contains? That’s a Rich Snippet: Or maybe you typed a question into Google like … [Read more...]
The 10 Share Triggers That Make Blog Posts Go Viral
Share triggers are what make the difference between blog posts that fizzle out quickly and blog posts that travel the web for months on end, generating social interaction, traffic, and backlinks. "What are share triggers and how can I use them?" I'm glad you asked… Because that's exactly what I'm going to show you in this article – the 10 share triggers that make blog … [Read more...]
How To Change Your WordPress URL Without Losing Your Shares And Comments
Your WordPress URL is a key SEO factor. But sometimes you may need to change it... Has this ever happened to you? You carefully choose the keyword for your blog post. You’re so confident that it’s a killer keyword that you include it in the slug (the wordpress URL) for your blog post: www.yourdomain.com/fantastic-keyword But within days of going live you realize you … [Read more...]