Storytelling is one of the most powerful tools available to digital marketers.It activates parts of the brain responsible for feelings. So if you want to build an emotional connection with your visitors, storytelling is the way to do it.In this article I show you:the three key ingredients of effective storytellinghow to use storytelling for a brandhow to use storytelling for a … [Read more...] about How To Use Storytelling In Digital Marketing (Real Life Examples)
How To Rank for Multiple Keywords With One Blog Post
Would you like to rank for multiple keywords with one piece of content?Well, chances are, you already do.And the evidence is buried deep within your Google Search Console account (more about that in a minute).In this article I'm going to show you how to:expand your articles by adding new content that targets closely related keywordscreate multiple streams of traffic from a … [Read more...] about How To Rank for Multiple Keywords With One Blog Post
Benefits of SEO for Bloggers (11 Reasons SEO Trumps Guest Blogging)
The benefits of SEO for bloggers are enormous: SEO allows you to tap into a never-ending stream of highly targeted traffic at no cost whatsoever.But how does SEO fit with guest blogging?Because that's another popular growth strategy for bloggers.How do the two strategies compare? And are they compatible? Quick Navigation 1. SEO or Guest Posting?1.1 Guest Posting1.2 Search … [Read more...] about Benefits of SEO for Bloggers (11 Reasons SEO Trumps Guest Blogging)
The Google Freshness Algorithm (How To Get 57% Growth in Traffic)
How fresh is the content on your site?Content marketers are so busy creating new content, they often forget about their existing content.But your published content has a shelf life. It has a use-by date.After that date, it starts losing its value… and losing its rank in the search results.It’s called content decay, and this is what it looks like:(Image Source) Quick … [Read more...] about The Google Freshness Algorithm (How To Get 57% Growth in Traffic)
Stuck on Page #2 of Google – 7 Tips For Moving Up to Page #1
Page #2 of Google might seem like a terrible place to be, from an SEO perspective. But in fact, it’s where you should focus if you want to quickly increase your traffic. In terms of ROI, Page #2 will give you the biggest bang for your buck.And here’s why:The content has already been writtenThe articles have already been indexed by GoogleAll they need is a few tweaks to … [Read more...] about Stuck on Page #2 of Google – 7 Tips For Moving Up to Page #1