The best blog names all seem to be taken - that’s the challenge that every blogger faces when they start out.
Choosing a blog name is not easy. And once you’ve decided, you have to live with it. So, you need to get it right.
In this article I show you three methods for coming up with a fantastic blog name:
- blog name formulas
- blog name generators
- domain name (or blog name) modifiers
But before we dive in, here are 5 five key characteristics of good blog names.
Five Attributes of the Best Blog Names
The best blog names:
- are no more than four syllables and preferably 2 or 3
- are pronounceable
- instantly tell the reader what the blog is about
- pass the ‘phone test’ (if you told someone the name of the blog over the phone, they could write it down without you having to spell it for them)
- provoke a reaction in the reader (a good blog name will make the reader chuckle to themselves or sit up in shock or make them think about something familiar in a new way).
Method #1 - Formulas For Best Blog Names
To research this article I analysed the blog names of 75 successful and well-known blogs. They all had blog names that were either witty, attention-grabbing, or memorable.
I wanted to know how the best blog names are created.
This is what I found.
1.1 Use Alliteration
Alliteration is a device used in many of the best blog names.
Alliteration is the repetition of the same sound or letter at the beginning of each word. You often see it in newspaper headlines (e.g. “Romney In A Rout”, “Bustin Bieber”).
Alliteration is fun and grabs attention - that’s why it’s used in headlines.
Here are some examples of blog names that use alliteration:
- Savouring Simplicity (Lifestyle)
- Katie In Kansas (Lifestyle)
- Words of Williams (Personal Finance)
- Making Sense of Cents (Personal Finance)
- Cats Who Code (Web Developer)
- Pilates for the People (Exercise)
1.2 Use or Adapt a Popular Saying
This is another technique that the best blog names often use. Take a popular saying, such as ‘Life in the fast lane’ and swap out one of the words for your keyword.
These kinds of blog names cause people to pause, even just for a second, as they try to recall the adage or the maxim that your blog name is based on.
It’s another way of getting attention and making something stick in the reader’s mind.
Here are some examples:
- Beside The Point (Finance)
- Heart Via Stomach (Recipes)
- Life in the Bike Lane (Fitness)
- Two Peas & Their Pod (Recipes)
- My Goodness Me (Diet & Recipes)
1.3 Use a Pun
Some of the best best blog names contain a pun.
A pun is a play on words that exploits the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.
Again, the reader pauses for a fraction of a second while they figure out what the word should have been. It’s another way to be memorable.
Here are some examples:
- Turnip Your Life (Health & Fitness)
- Fit-Bottomed Girls (Health & Fitness)
- Economies of Kale (Living on a Budget)
- Peas in a Blog (Recipes)
- All Groan Up (Career Advice)
- Gin n Sardonic (Lifestyle)
- Second Star on the Wright (Lifestyle)
- Tainted Canvas (Painting)
- Budget Bytes (Living on a Budget and Recipes)
- Good Financial Cents (Personal Finance)
- My Darling Lemon Thyme (Recipes)
- Planet of the Grapes (Wine)
1.4 Combine Two Concepts in One Word
The best blog names often combine two ideas or concepts in one word.
Take two words that sum up what your blog is about and put them together to make one word:
- Frugalwoods (living in the woods + budget) - (Living on a Budget & Homesteading)
- Listverse (universe + lists) - (Random Top 10 Lists)
- WPBeginner (WordPress + beginners) - (Blogging and WordPress)
- Blogilates (blog + pilates) - (Health & Fitness)
- Copyblogger (copywriting + blog) - (Blogging)
- Problogger (pro + blog) - (Blogging)
- BarefootBlonde (Lifestyle & Travel)
- Yoga In Heels (Fitness & Fashion)
- Zen Habits (Self Improvement & Productivity)
Watch This Video: 'How to Come Up with a Blog Name & Domain in 30 Minutes or Less!' (8 mins 44 secs)
1.5 Keyword +Hacks
The Merriam-Webster Dictionary defines a hack as a “simple and clever tip or technique for accomplishing some familiar task more easily and efficiently”.
So a good blog name formula is ‘hack’ plus your keyword:
- Mind Hacks (Psychology)
- StudyHacks (Study Habits)
- The Wallet Hacks Blog (Personal Finance)
- The Travel Hack
- Life Hacks and Tips (Life Hacking)
1.6 Be Purely Descriptive
Some of the best blog names are simply descriptive, without any attempt at humour or double entendre:
- Digital Photography School (Photography)
- Wholesome Cook (Recipes)
- Ramblings of a Confused 20Something (Lifestyle)
- bloggingbasics101 (Blogging)
- startbloggingonline (Blogging)
- bloggertipstricks (Blogging)
- Fluent In 3 Months (Learn a Language)
1.7 Use Some Slang
Putting some slang in your blog name will give your blog some ‘street cred’ and a dash of humor:
- Iwannabeablogger (Blogging)
- Gimme Some Oven (Recipes)
1.8 Keyword +Wizard
If your blog is about helping people to do something, ‘wizard’ is a good word to have in your blog name:
- Bloggingwizard (Blogging)
- Lifestyle Wizard (Lifestyle)
- Swimming Wizard (Swimming)
- Wizard of Odds (Gambling)
1.9 Use Humor
Humor is an easy way to make a connection with people, so if you can make your blog name humorous you’re off to a good start:
- Will Run For Margaritas (Health & Fitness)
- I Can Has Cheez Burger? (Cat Memes)
- Multiple Momstrosity (Parenting)
- Olga, The Traveling Bra (Travel)
- Sad and Useless (Humor)
- Generation Meh (Personal Development)
1.10 Keyword + Type of Person
I recently had to put my grandfather’s antique book collection in storage, in a place called ‘Storage King’. It reminded me of the (Australian) mattress company called ‘Captain Snooze’.
Keyword +type or rank of person is a well-used branding technique in the business world and it’ll work for your blog as well:
- Blogtyrant (Blogging)
- Financial Samurai (Personal Finance)
- WPMayor (WordPress Plugins)
- Yoga Dork (Health & Fitness)
- GeekDad (Parenting & Technology)
- MoneyGeek (Investing)
1.11 Drop a Vowel
We’re all familiar with brands such as Flickr, Tumblr, Scribd, and Grindr. Dropping a vowel is a way to brand your blog as hip and cool:
- Kitchn (Recipes)
- Gardn Tips (Gardening)
- Fashn Fever (Fashion)
1.12 Eat, Pray, Love (the Rule of Three)
Elizabeth Gilbert’s autobiography was a runaway best-seller and whether you enjoyed the book or not, you have to admit it had a catchy title.
Things that come in threes are known to be catchy (as in Julius Caesar’s ‘I Came, I Saw, I Conquered’, the French motto “Liberté, Égalité, Fraternité”, or the oath used in courts of law “The truth, the whole truth, and nothing but the truth”).
- Move Nourish Believe (Lifestyle)
- Eat, Lift and Be Happy (Lifestyle)
- Eat Run Write (Lifestyle)
- Seek Dare Love (Lifestyle)
- Body Love Wellness (Health & Fitness)
- You Me Naturally (Fashion & Beauty)
- Read Travel Become (Travel)
- Living, Learning, Eating (Lifestyle)
- Spoon Fork Bacon (Recipes)
- Think Save Retire (Personal Finance)
- Eat, Sleep, Draw [Drawing]
1.13 Niche Term +Keyword
A lot of the best blog names simply add a word to your keyword that narrows down your audience to a subset of the main niche.
One of the keys to succeeding in online business is to ‘niche down’ (e.g. instead of SEO, try SEO for real estate agents).
In the first two examples below, the blogs are targeting (1) fitness for geeks or non-sporty types and (2) exercise regimes for mums:
- Nerd Fitness (Health & Fitness)
- Workout Mommy (Health & Fitness)
- Money Saving Mom (Living on a Budget)
- Stilettos and Green Juice - (Wellness)
- The Blonde Salad (Fashion)
1.14 Use The Element of Surprise
If all else fails you can always grab people’s attention using surprise or even shock. This blog is about a famous Premier League football club in England:
- Arseblog [Sport - Arsenal Soccer]
- Dumb Little Man (Tips for Life)
1.15 Something Republic
Some of the best blog names add the word ‘republic’ to the keyword.
'Republic' implies that you have a very specific audience who see themselves as distinct from the rest of the world.
It’s a good way to identify with followers in a particular niche:
- Cook Republic (Recipes)
- Blogger Republic (Blogging)
- The Blonde Republic (Fashion & Beauty)
- Data Republic (IT)
- Nutrition Republic (Nutrition)
- Travel Republic (Travel)
- Front Porch Republic (Politics)
1.16 Simply +Keyword
Adding ‘Simply” to your keyword is another tried and tested naming technique:
- Simply Recipes (Recipes)
- Live Simply (Lifestyle)
- Simply a Blog (Lifestyle & Recipes)
- Simply Cycling (Outdoors & Fitness)
1.17 Modifier +Keyword
The best blog names often take the keyword and then add a modifier.
If you’re a baker, what kind of baker? What kind of fashionista, vegan, or gardener?
- The Lazy Baker (Recipes)
- Minimalist Baker (Recipes)
- ProBlogger (Blogging)
- Smartblogger (Blogging)
- Lazy Girl Running (Fitness)
1.18 Use Your Own Name
Some people advise against using your name in the title of your blog because you’re losing an opportunity to tell people what your blog is about.
And that’s a valid point.
But here’s an advantage of naming your blog after yourself.
A year down the track you may decide you want to change your focus slightly or even the entire topic.
That’s fine if your if your blog name is simply your name. But not so easy if you chose a very specific and descriptive name.
Here are some successful blogs named after their owners:
- Jeff Bullas (Marketing)
- Michael D Pollock (Life Coaching)
- Robbie Richards (SEO)
- Scott H. Young (Productivity & Self Improvement)
- James Clear (Productivity & Self Improvement)
- Michael Hyatt (Leadership)
- Matthew Woodward (Marketing)
1.19 Add Your Name to the Mix
Of course, some of the best blog names include the best of both worlds: they contain the blogger's name and they tell people what the blog is about, all in one title:
- Deliciously Ella (Recipes)
- A Little Bit of Lisa (Parenting)
- Joanna Muses (Faith & Life)
- Miranda Writes (Writing & Publishing)
- Cookie and Kate (Recipes)
- Sally’s Baking Addiction (Baking)
Method #2 - Blog Name Generators
Blog name generators work by taking 2 or more words and combining them in different ways to produce suggested blog names.
Some of the tools are primarily domain name generators. But that’s fine because when you name a blog you are actually choosing a domain name.
I’m going to put these tools through their paces by asking them to generate ideas for a blog that focuses on ‘30-minute recipes’.
Nameboy is one of the leaders in this field. It used to be a good tool, but it now has an annoying habit.
When you press ‘Submit’ it sends you to Blue Host to see if the ‘seed’ name you entered is available to be registered.
There’s a tiny arrow underneath the submit button:
Toggle this to the ‘off’ position and you won’t be sent to Blue Host every time you hit ‘submit’:
Here’s what Nameboy came up with for my proposed recipe blog:
Nameboy works by appending and pre-pending certain words (e.g. ‘about’, ‘biz’, ‘blog’, and ‘video’) to your seed words.
The first thing you notice about Nameboy’s results is that they are truncated (i.e. incomplete). The idea here is that you have to click on the result to see the whole detail.
The trouble is that when you click on ‘View Details’ you just get sent to Blue Host’s free domain hosting offer:
All in all, this tool is not really about helping you find a good name for your blog so much as helping Blue Host sell their hosting packages.
This used to be my go-to tool for blog names, but my advice now: give it a miss.
2.2 Domain Wheel
Domain Wheel is a similar tool to Nameboy, the difference being that it doesn’t try to sell you a web hosting package:
The results you get from Domain Wheel are much more useful than the ones Nameboy gives you, for the simple reason that you can see the whole name:
Domain Wheel is less about coming up with new ideas and more about finding TLDs (i.e. domain name extensions) containing your seed word that are still available.
Domain Wheel takes your seed word and:
- Creates variations on the core idea (i.e. 60 mins instead of 30 mins)
- Offers different TLDs
I can see three blog names that I would I would seriously consider, if this were a real exercise.
NameMesh is similar to Domain Wheel. It takes your seed word and finds different TLDs containing your seed word that are still available:
Straightaway, I can see a handful that I would consider using.
Panabee is more inventive than either Domain Wheel or Name Mesh.
It takes your seed words and tries to come up something new. The broken heart icon indicates that the domain has been taken.
Here are three options I might consider for a blog name:
2.5 Business Name Generator
Business Name Generator takes a more creative approach than the previous tools. It doesn’t concern itself with TLD s or whether a domain name is available.
Just enter your seed words and see what it comes up with:
2.6 Namelix Business Name Generator
Namelix Business Name Generator uses artificial intelligence to come up with brandable names:
However, in this case, the suggestions seemed slightly off the mark:
2.7 Shopify’s Business Name Generator
Shopify’s Business Name Generator is similar to the previous tool. Just enter your seed words and see what it comes up with.
In this instance, I can see one suggestion that might be a contender:
2.8 Oberlo Business Name Generator
Oberlo’s Business Name Generator is similar to Shopify’s name generator. And again, there was one suggestion that looked promising:
Wordoid is completely different to any of the previous tools. It creates made-up words, or wordoids, that capture the meaning of your seed word. Examples of wordoids are ‘thinkific’, ‘pinterest’, ‘evernote’.
Just enter your keyword (it only accepts one word), specify if you want the word appearing at the beginning, middle, or end, and press ‘Create Wordoids’:
Method #3 - Domain Name Modifiers
With this technique, you simply take your main keyword and add a modifier (or modifiers).
Here's a list of domain name modifiers (by category) created by Marc Andre of ProfitBlitz:
3.1 Common Words That Go Well With a Main Keyword
3.2 Power Words That Create Emotion
3.3 Factory Oriented Words
3.4 Words That Suggest Perfection
3.6 Words That Imply Authority
3.7 Words That Imply News & Reporting
3.8 Words That Imply Education
Coming up with a great blog name is not that difficult. Just use one of the three methods outlined in this article:
- frequently-used formulas
- blog name generators
- domain modifers
If you find yourself obsessing over the name of your blog, remember that the name of your blog is not going to determine how successful your blog is.
It's the content that will do that and the strategies you use to promote your blog.
All the best and don't spend too long deciding on your blog name!