Link Whisper: Quick & Easy Way to Boost Your Internal Linking

Link Whisper is a powerful new internal linking tool for WordPress. It uses AI (artificial intelligence) to come up with smart internal links that will improve your SEO.

Internal linking is an important part of SEO, but it often gets ignored.

link whisper - internal linking

“Internal links are to backlinks what Robin is to Batman. They’re crucial to SEO success yet receive little to none of the credit.”

- Ahrefs -

Ninja Outreach used internal links to boost their organic traffic by 40%:

internal linking case study

1. Why Most People Never Get Around to Internal Linking

Internal linking is time-consuming.

You find a topic word in your article and then you search through your database of previous articles looking for an article you could link to from that topic word.

The fact is that amongst the myriad tasks that need to be done when creating a new blog post, internal linking tends to get overlooked.

2. Internal Links Can Deliver a Boost To Your SEO

Over time, the lack of proper internal linking is going to cost you in terms of SEO.

Or, to put it another way, proper internal linking across all your blog posts is going to result in a significant SEO boost for your website.

Here are four ways that internal links can boost your SEO:

2.1 Increase ‘Time On-Site’

Internal links keep humans on your site for longer, as they follow links to related pages on your website. That increases ‘time on-site’.

More ‘time on-site’ tells Google that your page or pages answered the searcher’s query. Google will reward you for that by pushing your page further up the search results.

2.2 Reduce Bounce Rate

Internal links also reduce ‘bounce rate’.

Bounce Rate is the percentage of visitors who enter your site and then leave without visiting any other page on your site.

The higher your bounce rate, the lower you will rank in the search results.

Internal links that lead your readers to other articles on your website reduce bounce rate. And that’s going to push your pages higher up the search results.

2.3 Help Search Engines Index Your Content

Search engines use robots (‘bots’) or ‘spiders’ that constantly crawl the Internet. These bots follow the links from one page to another, indexing everything they come across (unless you tell them not to).

But here’s the thing: search engine bots can only find pages that are linked to from another page. If you create an ‘orphan’ page (a page that has no incoming internal links), it’s impossible for the search engines to index that page.

So that’s another reason why internal links are so important for SEO – they ensure that all of your content gets indexed by the search engines.

2.4 Create Topic Clusters

When two or more pages that have related content link to each other, it creates a ‘topic cluster’.

Here’s an example. Let’s say you have nine pages about cities in Europe:

  • Manchester
  • Leeds
  • Edinburgh
  • Marseilles
  • Toulouse
  • Lyon
  • Nuremberg
  • Munich
  • Hamburg

If your Manchester, Leeds, and Edinburgh pages all have internal links to each other, you’ve just created a topic cluster. And topic clusters rank higher in the search results because Google realizes that your site has topical authority for ‘cities in England’.

Do the same with your French cities and your German cities, and you’ve created two more topic clusters.

2.5 Avoid Orphan Pages

Orphan pages are pages that have no incoming internal links.

Effectively, they’re ‘lost in space’. No search engine bot is ever going to find them. And that means they’ll never rank in the search results.

But when you do internal linking for every page on your website, you’ll ensure you never have orphan pages.

3. What Does Link Whisper Do?

3.1 Scans Your Website Using AI

As soon as you install Link Whisper it scans the entire content of your website using AI (artificial intelligence). In other words, it scans all the blog posts or articles on your website and indexes them according to topic and sub-topic.

This allows the plugin to make intelligent decisions about which pages to link with each other, and which anchor to use for the link. As far as I know, this is the only internal linking plugin that uses AI.

3.2 Adds an Internal Linking Module for Each Blog Post

If you prefer to watch a video:

Link Whisper adds a module (a bit like the Yoast SEO module) in the editing screen of every blog post. In this module or console, you’ll be presented with Link Whisper’s suggestions for internal links.

To accept a suggestion just check the box next to the suggestion, and then hit ‘Update’.

link whisper review

But if you want to modify the suggested internal links, you have various options:

1. Change the ‘Custom Link’

In this scenario, you keep the anchor text, but you change the link to one that better fits the context.

You can change the link by either (1) choosing one of the alternatives provided by Link Whisper, or (2) inserting your own link into the custom link field.

link whisper review

2. Keep the link but change the anchor text

You can change the anchor text by clicking on the text, one word at a time:

link whisper

3. Change both the link and the anchor text

You can change both the link and the anchor text, just like you would if you were creating a manual internal link. To do this click on ‘Edit Sentence’:

link whisper

And then use then select the anchor text and use the link tool to insert your link, just as you do if creating an internal link manually:

link whisper

When publishing a new blog post, this is the way you would use Link Whisper.

But you’ll also need to go back through all your existing articles and see which ones need internal links added to them.

And that’s where the Link Whisper’s Internal Links Report comes in…

3.3 Creates an Internal Links Report

Link Whisper creates a report on the internal links for every blog post or article on your website:

link whisper

The Internal Links Report is where the real power of Link Whisper comes in.

The report has three columns:

  • Inbound Internal links
  • Outbound Internal links
  • Outbound External links
link whisper - internal links report

The Internal Linking module attached to each blog post deals with outgoing internal links. In other words, links from that page to another page.

But what if you find a page that has no incoming internal links and you want to add a bunch of incoming links to that page?

That’s where the Internal Links Report comes in. You can easily identify pages with no incoming links (orphan pages) by sorting column 01 from low to high:

link whsiper - incoming internal links

The blog posts in the screenshot above are in desperate need of more incoming internal links. And thanks to Link Whisper, there’s a very easy way to do it.

Just click on the ‘Add’ button:

link whisper - add inbound internal links

You’ll then see a console that looks identical to the one that appears on the edit screen of each blog post.

The only difference is, that the links in the right-side panel are inbound, not outbound. Instead of suggesting links to other pages, it shows you all the possible links you could add from other pages to your orphan page:

link whisper - inbound internal links

The procedure is the same: modify the links and/or anchor text (if necessary), check the boxes, and then hit the ‘Update’ button. This is the biggest time-saving feature in Link Whisper. To do that same process manually would be horribly complicated and time-consuming.

To see how this works watch my video on the Link Whisper Internal Report:

4. What Makes Link Whisper Different?

About 18 months ago I realized I was falling behind with link building and it occurred to me that there must be a WordPress plugin that does internal linking for you.

I researched it and found there were a couple of such plugins. But the advice at that time was not to use them, because they were not good at matching anchor text in one article to content in another article. But not only that, they resulted in ‘unnatural linking’ patterns. And that’s something that can earn you a Google penalty.

What makes Link Whisper different is that it uses AI (artificial intelligence) to do the internal linking. It's far more advanced than those plugins that I referred to above.

5. How Link Whisper Could Be Improved

I've now completely optimized the internal linking across my site, using Link Whisper. And while doing that, I been keeping notes on various aspects of the plugin that could be improved.

Here they are:

  1. Show which blog posts you have already processed. It would be useful if the Internal Links Report showed you which web pages you have ‘processed’. In other words, it would be good to be able to see at a glance which web pages you have already ‘optimized’ for internal links. That way, you know ‘where you’re up to’ in the optimization process.

  2. It would be useful, in the console for adding internal links to a blog post, to have a header that tells you which web page (i.e. blog post) you’re currently working on. As it is at the moment, you can easily find yourself trying to add an internal link from the same blog post to the same blog post. The plugin could have something that warns the user when they are trying to add an internal link from the same article that they are currently editing (the most useful thing would be to see the slug of the article that you are currently adding internal links to).
  3. In terms of workflow, it would be good if you could just hit the return button when adding a custom link (instead of having to click on the dogleg arrow).

  4. It would be very helpful to be able to filter out from the Internal Links Report, those web pages that are purely 'admin' pages (landing pages, contact forms, etc).

  5. In the console where you add inbound links to 'orphan pages', there is no 'custom link' option (as there is when you add outbound links to a web page). A custom link option would be very helpful, as the link suggested by LW is not always the best choice.

6. Link Whisper Pricing

Link Whisper starts at $67 (per year) for a single site:

link whisper pricing

When you consider the extra traffic you'll get (through better performance in the search results) Link Whisper is really a no-brainer.

Another way to look at it is the time it will save you if you were to do your internal linking manually.


Here’s a quick summary of what I like about the Link Whisper internal linking plugin:

  • doesn’t slow down your website
  • makes intelligent internal linking decisions
  • you get to approve the internal links before the plugin creates them
  • has a user-friendly interface that lets you override and customize the links, as needed.
  • does in a space of 30 seconds what would otherwise take you at least 30 minutes
  • allowed me (in less than 1 day) to address a glaring SEO problem on my website – the lack of proper internal linking

To purchase Link Whisper, click here.

This post was most recently updated on June 24th, 2020

Rob Powell
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