Lasso WordPress Plugin Review – Is It Worth It?

Lasso WordPress Plugin is a new link management tool for affiliate marketers.

Affiliate link management plugins aren’t new. If you’re reading this article you’re probably already using an affiliate link management tool, such as Pretty Links, Thirsty Affiliates, Easy Affiliate Links, or Simple URLs. 

So what’s the deal with Lasso?

Well, it does quite a bit more than the plugins I just mentioned. 

Let’s quickly recap what standard affiliate link management plugins do:

  • Shorten your links
  • Clean up your links
  • Track clicks on each affiliate link and report (where the click came from, browser, OS, host, etc)
  • Create ‘nofollow/noindex’ links
  • Replace keywords throughout your blog with affiliate links
  • Categorize and tag your links

So now let’s look at what the Lasso plugin does.

Lasso Feature #1 - Monetize Your Existing Links

Picture this scenario: 

Over the months or years, you’ve linked to a particular website dozens of times in various articles across your website. And then one day you sign up for their affiliate program. 

Now you have to go through your entire website looking for that particular link so you can change it to your affiliate link. Depending on how many links we’re talking about, that could take you half a day, at least.

Not much fun, I think you’ll agree.

Well, with Lasso WordPress plugin, you can do that in about 10 seconds. Just tell the plugin you want to monetize that link, and that’s it!

Here’s an example. 

Let’s say you’ve written lots of tutorials about Thrive Themes and you’ve linked to their website using their URL. But later, you decide to join their affiliate program. 

So you add your Thrive Themes affiliate link into Lasso, and a lightbulb appears:

lasso wordpress plugin
finding monetization opportunities in Lasso

Hover your cursor over the lightbulb and Lasso tells you there are 15 links to Thrive Themes on your website. You could monetize each of those links by using your affiliate link instead.

If you click on the lightbulb, you’ll be taken to a screen that lists all of those 15 links together with the title of the article where the link appears. 

And in the far right column, you’ll see an option to monetize each link. Toggle that option ‘on’ and the ‘straight’ URL gets turned into your affiliate link:

find monetization opportunities with Lasso

How cool is that? 

It will certainly save you a ton of time compared with going through your whole website and doing it manually.

Lasso Feature #2 - Monetize Specific Keywords

You can do the same thing using keywords. 

Let’s say you’re an affiliate for a speed optimization plugin. You could type the keyword ‘website speed’ into Lasso, and Lasso will find every instance of that keyword on your website:

lasso wordpress plugin - monetize keywords with Lasso

Just toggle the button in the far right column, and Lasso will link that keyword to your affiliate link.

Then, when your reader sees the words ‘speed optimization’, they click on the link. They’re already interested in speeding up their website (that’s why they did a search on Google for ‘website speed’ and found your article). And so they buy the speed optimization plugin you linked to.

Lasso Feature #3 - Create Display Boxes

Another thing that Lasso WordPress Plugin does that makes it a standout from other affiliate link plugins is display boxes.

These are eye-catching CTAs that will help you make more money from your affiliate links:

lasso wordpress plugin affiliate display box

Just copy the shortcode and paste it into your article, and you have a very smart display box for your affiliate product:

lasso wordpress plugin shortcode

Will the shortcode play nicely with your WP editor?

That’s a good question.

Lasso is compatible with Gutenberg and most of the major WordPress drag-and-drop editors. But you might want to check this, before purchasing (that’s probably why they have the 14-day free trial). 

One issue I had with Lasso to begin with was that the Lasso display box was inheriting the default font settings from my website. But I've since discovered that you can completely control the fonts and colors in the Lasso display box using custom CSS:

design your own custom Lasso display box

Here's the link to the article on how to create a custom Lasso Display Box using CSS.

The standard Lasso settings give you complete control over various elements in the display box.

For the text in the badge - just type in what you want to appear and bingo:

lasso wordpress plugin - change the badge text in Lasso display box

You can also choose whether to display a disclosure message and/or whether to display the price:

Lasso affiliate disclosure message

You can change the button text and you also have the standard options for ‘dofollow/nofollow’ and ‘open in a new tab’:

nofollow and noindex settings in Lasso display box

Lasso Feature #4 - Amazon Affiliate Links

Lasso WordPress Plugin has complete Amazon integration.

Once you add your Amazon API keys, Lasso automatically updates your Amazon product information every 24 hours.

amazon api keys for lasso


And if you have hundreds of Amazon affiliate products, the reporting feature in Lasso allows you to see at a glance which products are performing well and which are not.

Lasso Feature #5 - Updating Affiliate Links

If the company behind an affiliate product changes its software or moves to a different platform, your links will change (I’ve had this happen a couple of times). 

That can be a real headache - going through your entire website looking for each link and updating it to the new affiliate link.

But with Lasso, you do it just once. Pop the new affiliate into the primary destination URL for that product and Lasso will change that link across your entire website:

sitewide link changes with lasso

To be fair, that’s not unique to Lasso - all good link management plugins have that ability. But I thought I should mention it anyway.

Lasso Feature #6 - Tracks Your Links in Google Analytics

To succeed with affiliate marketing, you have to know how your links are performing. As they say: if you aren’t measuring it, you can’t improve it.

And this is another area where Lasso stands out from other link management plugins: it connects with Google Analytics.

Just enter your Google Analytics Tracking ID into your Lasso account settings:

Google Analytics integration with Lasso

Let’s say one of your links is outperforming all the others. Why is that? Look at the content on that page and you’ll be able to see why that particular link is doing so well. Then just replicate that approach or strategy across your other affiliate content.

Conversely, if a particular link is underperforming, you need to know that as well. Compare that content with high-performing content and see what’s causing the difference.

With Google Analytics integration, you’re able to learn how visitors interact with your content and use it to improve your monetization strategy (don’t leave the success of your affiliate campaigns to chance).

Lasso Feature #7 - Checks for broken affiliate links

It’s easy for links to get broken. And it’s easy to fix them - if you know about it. 

But if you aren’t aware that your links are broken you could go for months sending traffic to a page that ranks on Google and wondering why that link is not converting.

This is another feature where Lasso stands out from its competitors - the dashboard shows you at a glance if you have a broken affiliate link:

broken link reporting in Lasso

This is another feature in Lasso that will help you maximize your affiliate earnings.

Lasso Pricing

I have to confess that this is an aspect of Lasso that I’m not too keen on.

If I can avoid it, I try not to buy plugins that have recurring fees. Obviously, that’s not always possible. But as a general principle, I’m much happier paying a one-time fee.

Unfortunately, with Lasso, there’s a recurring monthly charge. And it’s substantial - $19 per month for one site:

lasso wordpress plugin - pricing

But let’s put this in perspective.

Lasso is a plugin that helps you make more money.

Firstly, it saves you a ton of time and therefore makes you more productive. Secondly, it helps you make more money by monetizing outgoing URLs and monetizing specific keywords. And thirdly, it increases your affiliate conversions by creating smart-looking display boxes for your affiliate products.

Obviously I can’t make any guarantees, but my guess is you’ll find that this plugin more than pays for itself.

Overall Assessment

It’s not often that I see a plugin that simply doesn’t have any real competitors. And that’s the case with Lasso: there’s nothing else out there that does everything Lasso does. 

This is a powerful WordPress plugin that will maximize your affiliate earnings in many different ways:

  • Finding and monetizing URLs
  • Finding and monetizing keywords
  • Creating eye-catching display boxes
  • Showing you which affiliate links are performing well and which are under-performing
  • Reporting broken affiliate links
  • Integrating with Amazon and automatically updating product information
  • Updating affiliate links across your site with one click


If you’re serious about affiliate marketing, this is one plugin you probably should have in your tool kit.

Rob Powell
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