Affiliate marketing is a gigantic market. The estimated affiliate marketing spending in the US for 2022 is well over $8.2 billion. As much as 81% of brands use affiliate marketing for sales and lead generation.
The best thing about being an affiliate marketer is that you don’t have to own a product. This makes your life easier. Becoming a part of the affiliate marketing industry is dead simple.
You have to select an affiliate product (that you think you can promote and generate sales). Start marketing it, and you'll earn a commission per sale (or lead). The sales are tracked by affiliate links, so the system is robust and transparent.
Affiliate marketing is a low-cost, lucrative and straightforward way to make money selling other people’s products. According to a survey, 47% of affiliate marketers earn between $21K and $200K per year:
Making money with affiliate marketing gets easier if you know how to do it and what tools to use. Affiliate marketing tools help you in several aspects and eventually increase your earnings. If you are an affiliate marketer, you must use the following affiliate marketing tools to take your earnings to the next level:
1. Tracking Tool
An affiliate tracking tool is the first thing that you should have in your tech stack. A tracker tool helps you manage affiliate products, commissions, funnels, traffic, conversions and more. Importantly, you can track conversions, sales, and commission with a tacker tool.
All the traffic that you send to an affiliate product goes through your tracker, which is a simple tracking code that you have to add to your website. You can then see how many visitors you have sent to an affiliate product page and how many were converted. It also helps you to see what blog posts, CTAs, and banners generate the most traffic and conversions.
Here is a list of the leading tracker tools for affiliate marketers:
2. Affiliate Link Management Plugin
While an affiliate tracker tool does a lot of things, a specialized link management plugin makes your life easier. A link management plugin can help you cloak and customize affiliate links.
A link management plugin for WordPress is easy to use and provides you with tons of features such as:
- Link cloaking/shortening
- Automatic keyword linking
- Geolocation redirection
- Link scheduling
- Link health inspection
- Statistics and analytics
So why do you need a link management plugin?
There are two reasons you should use it:
- Clean URL structure
- Link replacement and management
Imagine you have to replace an affiliate product link throughout your blog because the old product is now replaced with a new one. If you have a link management plugin, all you need to do is change the affiliate link in the plugin, and it will be updated throughout your blog.
In the absence of a link management plugin, you'll have to manually replace the links by finding and editing every single post where you used that link.
Link management plugin saves you a lot of time and makes link management a piece of cake.
One of the best affiliate link management plugins is Thirsty Affiliates, which offers you several features. Pretty Links is another plugin that you can try for free with restricted access. Other plugins include:
3. Landing Page Builder
Marketing pages are the bread and butter of an affiliate marketer. Landing pages, squeeze pages, optin pages, etc. help you build lists and boost sales by preselling affiliate products.
Sending traffic from your blog or banner directly to the affiliate product isn’t a great idea for two main reasons:
- You didn’t presell, and this reduces your conversion rate significantly;
- Not building your email list is a sin.
A landing page helps you presell products by giving free reports (aka, lead magnets) to your audience, and you get their email addresses in the process too. You can then build a relationship with your list that helps you in the long run.
You can create professional landing pages with drag-and-drop builders. No coding needed. Here is a list of the best and easiest landing page builders:
4. Email Marketing Tool
Email marketing has one of the best ROIs (return on investment). A single dollar spent on email marketing results in a return of $42. That’s a whopping 4200% ROI.
As an affiliate marketer, building your email list is super easy. You need email marketing software, integrate it into your landing pages, and that’s it. Building an email list has several benefits:
- You can presell;
- You can cross-sell and up-sell other affiliate products;
- Building relationships gets a whole lot easier; and
- You can promote other affiliate products whenever you want.
You own the list and you can promote whatever affiliate product you like. Email marketing puts your affiliate marketing on complete autopilot. Here is a list of the best email marketing tools for affiliate marketers:
5. Keyword Research Tool
Keyword research is the first thing that you should do to select affiliate products. Keyword research helps you identify low competition products, and this is one of the most important steps in your affiliate marketing business.
An affiliate product that’s promoted by several marketers (including authority websites) will make it tough for you to make your way through. Instead, a low-competition affiliate product will help you stand out from the crowd in search results.
A keyword research tool helps you identify keywords, top-ranking content for those keywords, long-tail keywords, competition, search volume, backlinks, and much more. A great thing about the research tool is that it helps you see what’s working for your competitors and what hasn’t worked for them. This gives you a good idea of what will work for your affiliate blog.
Here is a list of the best keyword research tools for affiliate marketers:
Affiliate marketing tools help you a lot in automation and management. They play an important role in your affiliate marketing business. However, it all comes down to how you use these tools. A simple free tool can sometimes do wonders for you, provided you know how to make it work for your affiliate business.
Give these 5 affiliate marketing tools a try and see how they work for you. If a tool doesn’t work, see why it isn’t working. Don’t blame the tool; instead try figuring out the issue.
If you think I missed an important affiliate marketing tool, drop me a line here. Also, let me know what affiliate marketing tools you use.
This post was most recently updated on August 30th, 2020