Catchy Titles for Articles – 63 Templates You Can Use For More Clicks

Writing catchy titles for articles is a key part of On-Page SEO. Catchy article titles mean more clicks (CTR) from the search results.

And CTR from the search results is a ranking factor: the more people who click on your SERP snippet, the higher your page will rank.

list of catchy titles

So your title is arguably the most important part of your article.

So how do you write catchy article titles?

Here are some examples:

  • The 7 Worst ___ Mistakes
  • 5 Facts About ___ You Didn’t Know
  • Why Everyone is Doing ___ and You Should Too

But let's look at it in more detail.

In this article, I'm going to show you 19 (+1) headline formulas that are used over and over again in online marketing.

Why do people keep using these formulas?

Because they work!

Listen to a podcast of this article: 

'How To Write Catchy Titles for Articles' (15 mins 02 secs)

Use Numbers

This is the key ingredient in writing catchy titles for articles: use numbers!

Numbers produce order out of chaos (God made the world in 7 days). They also promise something people can read quickly, as in a list post: 

01 - [#] Reasons _____  Is The Best  _____

02 - [#] Ways To _____  With Your Next  _____

03 - The Best [#] Formats For  _____ 

Include the Word 'Guide'

Guides usually cover a topic from A to Z, so the word ‘guide’ suggests your article is authoritative. That's going to help you get more clicks:

04 - The Definitive Guide To   _____ 

05 - The Ultimate Guide To   _____ 

06 - The Only Guide You'll Ever Need To   _____ 

Create a 'Curiosity Gap'

One way to write catchy titles for articles is to create a curiosity gap. A curiosity gap is where your reader is left wondering what something is. Here's an example:

  • 7 Tips For Getting ___ (#3 Will Surprise You)

On one level, you probably know that this is a ploy to get you to click on the link. But on another level, you're wondering what Tip #3 is: it could be a tip that you've never heard before. And there's only one way to find out - so you click on the link.

Here's another way of creating a curiosity gap. Whenever you insert the word ‘the’ before a number, it implies that these are not just any tips but very specific tips. Again, the reader wonders what these particular tips are.

Here are some examples (as you read them, try them without the word "the" and you'll see the difference):

07 - The [#] _____ Tips That Will Make Your _____

08 - The [#] _____ That Tripled My _____ in 7 Days

09 - The One Thing You Need to Know Before Starting a _____

Titles That Solve a Problem

When people find your pages in the Google search results, it means they have a problem they’re trying to solve.

Use the word ‘How’ in your title and you immediately signal to the reader that you’re about to solve a problem:

10 - How I Got Rid of  _____  Forever With This One Simple Trick

11 - How To Create Amazing  _____  That  _____

12 - How To _____  Even If  _____

Avoidance of Pain

Avoidance of pain is an even stronger motivator than the pursuit of pleasure. If your title suggests your reader could avoid loss, cost, or pain, you’ll likely get more clicks:

13 - Why  _____  Could Be You Business's Biggest Enemy

14 - Why  _____  Could Be Hurting Your ____ and Costing You ____

15 - [#] Reasons Your _____ Is Turning People Away and Costing You _____

Promise Change

We’re all looking for something that will change our lives. And it doesn’t have to something huge:

16 - How _____ Will Change the Way You Think About _____

17 - The Little-Known Formula That Will Change the Way You _____

18 - One Simple Technique That Got Me ____ in 7 Days

Use Fear of Failure

One of our greatest motivators is the fear of failure, so if you want to write catchy titles for articles, you should consider invoking fear of failure.

Unfortunately, it motivates people more than the desire for success:

19 - Why Most People Will Never Succeed with ____

20 - Why Your ____ is Failing and What to Do About It

21 - Why Your Competitors Are Beating You At ____

Use Negatives

You would think we are more attuned to positives than negatives.

But the reverse is true: our survival instinct picks up on negatives much quicker than positives. That's why the newspapers are full of bad news - bad news sells.

Here are some examples:

22 - What Wikipedia Can't Tell You About ____

23 - The [#] Worst ____ Mistakes Of All Time

24 - When Not to Use ____ On Your ____

Use The Unusual Insight

An unusual insight is where a lesson learned in one field of activity is applied to a completely different field of activity. These kind of headlines grab people's attention because they offer a completely new perspective on something.

Here are some examples:

25 - What The Amish Can Teach You About ____

26 - [#] Things Sumo Wrestlers Know About ____

27 - What Cheese Rolling Can Tell You About ____

Make Bold Statements

Bold statements stop people in their tracks and grab their attention.

Here are some examples:

28 - Why Your ____ Could Be Killing Your Business

29 - Why ____ Get More ____ Than Any Other ____

30 - Why ____ Are the Key to Better ____

21 formulas for creating catchy titles

Make a Prediction

We’re all worried about the future. Even if what we’re doing now is working, will it still work in 5 years’ time?

31 - Where ____ Is Headed in the Next 5 Years

32 - The Future of ____ Beyond 2021 - Five Predictions You Need to Know

33 - [#] Reasons ____ Will Radically Change in The Next 5 Years

Offer Help

We all want to be helped and nurtured. Use the word ‘Help’ in your title.

Here are some examples:

34 - How ____ Can Help You Write Better ____

35 - How ____ Can Help Strengthen Your ____

36 - How ____ Can Help Boost Your ____ 


This is a huge trigger for human behaviour. Fear of missing out is so basic to human nature that it has its own acronym. FOMO (Fear of Missing Out) is simply the fear that others are getting something you’re not.

Here are some examples:

37 - Why Everyone is Doing ____ and You Should Too

38 - Why The Experts Don't ____ (and You Shouldn't Either)

39 - Why The Pros Are Switching to ____

Use Insider Information

We all want to get ‘inside’ information that is not available to the masses. That's why these kind of titles get masses of clicks:

40 - [#] Little Known Ways of _____

41 - [#] Unexpected Ways ____ Can Affect Your _____

42 - [#] Ways to Get More ____ That Would Probably Never Occur to You

Use 'Secrets Of The Experts'

Most people believe that the experts never share their best secrets, so this is another kind of title that will trigger a response:

43 - [#] Things About ____ the Experts Won't Tell You

44 - [#] Things About ____ the Pros Don't Want You to Know

45 - [#]  ____ Tips The Experts Are Keeping to Themselves

How To Do This Without Doing That

It's a fact of life that most of the things we want involve doing something we don't want, hence the saying: "no pain, no gain". And that's why this kind of title has such a strong appeal - it promises the result without the pain. This title formula  takes the form of: How To Do This (Positive Thing) Without Doing That (Negative Thing).

This technique has the added benefit that it allows you to include a secondary keyword in your title:

46 - How to Remove ____ Without Risking ____

47 - How to Get More ____ Without Spending a Dime on ____

48 - How To ____ Without Feeling Like a Fraud

Be Controversial

The Internet is swamped with free content that basically regurgitates advice that's already available in hundreds of different blog posts. And that's why controversial or contradictory titles get clicks. You're telling the reader: "this is something different". Here are some examples:

49 - Why Most ____ Experts Are Wrong About the Future of ____

50 - The Big Mistake Most ____ Make Every Time They Hit 'Publish'

51 - [#] Reasons I Don't ____ Anymore

Things I Wish I Had Known

We all know that learning from other’s mistakes can save us months, if not years, of frustration. So this is another type of title that people click on:

52 - [#] Things I Wish Somebody Had Told Me When I Started ____

53 - [#] Things About ____ I Wish I Had Known Before I Got ____

54 - [#] Things I Wish I Had Known When I Started My ____

'I Did It and So Can You'

One of the fears that people have on the Internet, especially when they are starting out, is that the people giving advice are successful because they have some advantage that the reader doesn't have. So if you can assure people in the title that they can get the same result you did, that's going to get clicks.

Here are some examples:

55 - How I Got _____ And You Can Too

56 - How I Amassed 50K Followers on ____ and So Can You

57 - How I Got Published on ____ (& You Can Too)

'Things You Didn't Know'

When people read a title, they're trying to decide (in a split second) if this is information they already have. And that's why this kind of title gets so many clicks. Because you're telling them, up front, that this is information they definitely don't have.

Here are some examples:

58 - [#] Facts About ____ You Didn’t Know

59 - [#] Strategies You Didn't Know for Getting People to ____

60 - [#] Techniques You Never Heard of For Getting More ____

List The Tools You Need

We’re all looking for tools to save us time or make us more successful. And that's why this kind of title is guaranteed to get clicks

61 - [#] Tools You Need for ____

62 - [#]  ____Every ____ Should Be Using

63 - [#]  ____ I Couldn't Do Without


The title of your article has a huge impact on whether people click on your snippet in the search results. Yet for many bloggers the title of their blog post is an afterthought.

Titles make or break your articles. And that's why it's worth spending some time writing a compelling title.

Try using just some of these title formulas on your next blog post and watch as it rises up the search results.

And if you've got a moment, go back to your old blog posts and see if you can use these formulas to come up with better titles for them as well.

Last updated on July 23rd, 2021 at 11:47 am

Rob Powell
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4 thoughts on “Catchy Titles for Articles – 63 Templates You Can Use For More Clicks”

  1. Excellent !
    Really amazing tips, appreciate clarity explanation and excellent examples. Must read before before finalizing title to their articles.
    Mahesh Hegde

  2. I like how you mentioned that people can read numbers quickly in news titles. My brother is wanting to become a news reporter and he was wondering how he can make intriguing titles for his job. I’ll be sure to tell him to make news article titles with numbers in them.

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