Bing Search Engine Stats – Some Interesting Facts & Figures

In this article, we’re going to look at Bing search engine stats. Google is the 800-pound gorilla of search engines. And so it’s easy to forget that there are other search engines.

In fact, there are nine other global search engines:

Bing
Yahoo
Baidu
So
Yandex
Naver
DuckDuckGo
Ask
AOL

Although it’s the No.2 ranked search engine in the world, the gap between Bing and Google is enormous.

But if you think Bing is not worth bothering with, here are some interesting stats that will make you think twice.

Bing – The Company

Bing is a search engine owned by Microsoft, with headquarters in Redmond, WA, USA.
It was launched in June 2009. The following month Bing combined with Yahoo in an arrangement where Bing powers Yahoo Search. By 2018, Bing was the third largest search engine in the world, with a query volume of 4.58% (compared to Google’s 77% and Baidu’s 14.5%).
One of the suggested names for Bing was Bang.
Bing has a global rank of 35.

Bing launched a rewards program in 2010 where it offers its users rewards for searching. The campaign was successful, resulting in a 3% increase in US users in less than 2 years.

Bing has an estimated 10,000 employees

Bing’s Global Reach

Bing’s global reach is very limited, since 85% of people who use Bing are in the US.

Nevertheless, Bing is available in 40 languages.

It’s little surprise that Google not only leads, but dominates the search engine market. In December 2018, Google had a massive 91.43% of search volume market share:

Bing’s position has improved slightly since then. In January 2020, Bing accounted for 5.53 percent of the global search market, while Google had a market share of 87.35 percent.

However, in April 2020 NetMarketShare put Bing’s market share at 12.34%, more than double Statista’s estimate.

Change the focus from global to USA and from all devices to desktop, and Bing’s position improves. Bing controls 36% of the US desktop search market.

Bing – Devices & Platforms

As Microsoft’s search engine, Bing is on more than 1.5 billion PC devices.
87% of Bing users come from Internet Explorer.
Window’s voice assistant Cortana uses Bing.
Amazon’s Alexa is also powered by Bing. Through Alexa, Bing reaches into 100 million households in the US.
29% of paid Microsoft Advertising (formerly known as Bing) search clicks originate from mobile devices, with seven percent of total clicks being generated via tablet devices.
On tablets, Bing dominates Google, with 6% of click share versus Google’s 3%.
Bing accounts for only 1.6% of US searches on a mobile device, while Google accounts for 92% of organic mobile search-engine visits in the United States.

Bing Demographics

Compared with Google’s demographic, Bing’s demographic is slightly more mature, averaging 45 years old.
Bing users are also more educated than Google users, with 50% having some college degree, and 17% with an advanced degree.
Bing users are on average more affluent, with 38% having a household income over $100k.

The average Bing searcher spends 35% more when shopping online than the average Google searcher.
Bing users are also more likely to be married (46%) and have children at home (30%).

Searches on Bing

126 million unique US users performed 6 billion searches on the Bing network in March 2019.
60% of searches on Bing in the US revolve around well-known brands and websites.

In April 2020, Bing had estimated monthly traffic of 930.79 million.
An estimated 33.56% of Bing’s traffic comes from the US. The 2nd highest source of Bing traffic is China, with 23.81%.

Paid Ads on Bing

500,000 advertisers serve ads on Bing,
Bing has almost a 50% higher ad click through rate (CTR) than Google.

Bing’s average cost per click (CPC) is 33% lower than Google’s.
The average cost to acquire a customer (CPA) is about 30% lower on Bing than on Google.

Bing ads allow using 40 characters in the title of ads, unlike Google which allows only 25 characters.
In April 2018 global advertisers allocated 59.6 percent of their paid search budgets to Google, 15.4 percent of budget to Yahoo, and 14.8 percent to Bing.
Shopping ads on Bing have a 45% higher CTR than on Google.

For anyone wanting a higher return on their paid ads, these Bing search engine stats are worth remembering.

Conclusion

Here are the main takeaways from these Bing search engine Stats:

Bing is a minnow compared to Google
Its user-base is overwhelmingly in the US
Its demographic is older than Google’s, better educated, and more affluent
The average Bing user spends 35% more online than the average Google user
Bing has a 50% higher ad click through rate (CTR) than Google
Its cost per click (CPC) is 33% lower than Google’s
Shopping ads on Bing have a 45% higher CTR than on Google