Global Ecommerce Statistics by 10 Different Criteria (2019 to 2020)

1. Growth in Ecommerce (US)

The USA is the world’s largest economy and it’s also the country that pioneered online shopping, producing e-commerce giants, such as eBay and Amazon. So it’s worth paying close attention to the ecommerce trends in the United States:

• Consumers spent $601.75 billion online with U.S. merchants in 2019, which is up 14.9% in 2018 (Source).
  
  
• By 2021, 53.9% of all US retail ecommerce is expected to be generated through mcommerce (Source).
  
  
• The eCommerce industry is growing 23% year-over-year, yet 46% of American small businesses still don’t have a website (Source).
  
  
• 46% of American businesses still do not have a website (Source).
  
  
• Only 8% of total retail sales in the USA derive from online sales (Source).
  
  
• 61% of online consumers in the United States have made a purchase based on recommendations from a blog (Source).
  
  
• Amazon alone represented more than a third—36.9%—of all U.S. ecommerce sales in 2019 (Source).
  
  
• On average, two in five US consumers (41%) receive one to two packages from Amazon per week (Source).
  
  
• In 2019, 83.5 percent of the American population purchased goods online (Source).

2. Growth in Ecommerce - Global

While the US had traditionally led the way in ecommerce, as a market it’s being overtaken by emerging in Asia and elsewhere. Here are some global trends in ecommerce:

• In 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars and e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022 (Source).

3. Largest Ecommerce Markets

The center of gravity for ecommerce is shifting to the East: two of the top three biggest ecommerce markets are now in Asia:

- China - $636.09 billion
- USA - $504.58 billion
- Japan - $104.04 billion
- UK - $86.45 billion
- Germany - $70.35 billion

(Source)

4. Emerging Ecommerce Markets

• Fast growing e-commerce markets, measured by CAGR growth 2018 - 2022:

- India - 19.8%
- Malaysia - 17.6%
- Indonesia - 16.6%
- Philippines - 15.2%
- Vietnam - 13.5%

(Source)

5. Largest Ecommerce Companies, by Revenue (2019)

• Contrary to what you might think, Amazon is not the largest e-commerce company. Here are the top ranking e-commerce websites based on GMV  (Gross Merchandise Value):

- Alibaba - >$768 billion
- Amazon - $239 billion
- JD.com - $215 billion
- eBay - $93 billion
- Shopify - $33 billion
- Rakuten - >$31 billion
- Walmart - >$19 billion

6. Number of Online Shoppers (by Country)

• Number of online shoppers, by country:

- China - 1 billion
- India - 360.1 million
- USA - 258.5 million
- Indonesia - 107 million
- Japan - 89.9 million

(Source)

7. Consumer Behavior

• 85 percent of consumers conduct online research before making a purchase online (Source)

• 65 percent of shoppers look up price comparisons on their mobile device while in a physical store (Source)

8. Revenue Per Shopper

• Average annual revenue per shopper (top five countries):

9. Ecommerce Conversion Rates

• On average, only 2.86 percent of ecommerce website visits convert into a purchase (Source).

• Average conversion rates by device (Q2 - 2019):

10. Cart Abandonment

Global average rate of shopping cart abandonment is 75.6% (Source).