Amazon Statistics – Some Interesting Facts & Figures

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Here are some eye-opening Amazon statistics organized by the following criteria:

It’s 25 years since Jeff Bezos quit his day job and founded Amazon out of a garage in Seattle. In that time, Amazon has become a behemoth of e-commerce

It accounts for nearly $1 in every $2 that US shoppers spend online. And it’s made Jeff Bezos the richest man in the world, with a personal fortune of 130 billion US dollars.

Here are some facts and figures that tell the extraordinary story of Amazon.

amazon statistics

1. Amazon Prime

  • Amazon Prime members average $1,400 in spending per year, which is more than double the $600 that non-prime members spend each year (Source).
average spent by Amazon Prime members
  • On Prime Day in 2019, Amazon Prime members purchased more than 175 million items across 17 countries (Source).
  • On Amazon Prime Day 2019, Amazon sold over 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than 1 million toys (Source).
  • 150 million people have Amazon Prime memberships in the US (Source).
  • In January 2020, Amazon Prime Video had over 150 million subscribers, second only to Netflix with 167 million subscribers (Source).
  • 1 out of every 4 adults in US has Amazon Prime (Source).

2. Amazon in the USA

  • Amazon is the leading e-retailer in the United States with close to 280.5 billion U.S. dollars in 2019 net sales (Source).
  • Amazon’s North America sales increased from $141.37 billion in 2018 by 21% to $170.77 billion in 2019 (Source).
amazon north america sales
  • Amazon’s share of the US Ecommerce Market is 38.7% (Source).

3. Amazon Third Party Sellers

  • Amazon has 2.1 million third-party sellers currently selling on the Amazon Marketplace (Source).
Amazon has 2.1 million third party sellers
  • In Q1 2020, 52% of all Amazon sales came from third-party sellers on Amazon Marketplace (Source).
  • In 2019 third-party sellers located in the US sold more than 4000 items per minute on Amazon (Source).
  • Just under 10% of active third-party sellers achieve $100,000 in yearly sales, hile 1% of active third-party sellers achieve $1 million in sales (Source).
  • There are 23,172 third-party sellers with $1 million or more in annual sales (Source).

4. Amazon Sales & Revenue

  • Amazon made $75.5 billion in sales revenue in the first quarter of 2020 (Source).
  • In 2019, Amazon’s net revenue was 280.5 billion U.S. dollars, up from 177.86 billion US dollars in 2017, an increase of 57% (Source).
Amazon revenue for 2019
  • Amazon net sales increased from $232.89 billion in 2018 by 20% to $280.5 billion in 2019 (Source).
  • Amazon sells $4,722 each second, $283,000 each minute, and more than $17 million each hour (Source).


In 2020, Ignite Visibility surveyed 1,000 consumers about their holiday shopping habits and found that compared to last year, 54% of people will be shopping more on Amazon this year.

5. Amazon Workforce

  • In 2019, Amazon employed 798,000 full- and part-time employees, worldwide (Source).
  • About 7.5% of the working-age population in Seattle (where Amazon has it HQ) are Amazon employees (Source)

In the USA:

  • African Americans make up 26.5%of Amazon employees
  • Hispanic / Latinx make up  18.5% of Amazon employees
  • 34.7% of Amazon employees are white


Amazon workforce - ethnicity


  • women make up 42.7% of Amazon employees
  • men make up 57.3% of Amazon employees


women in Amazon workforce

In managerial roles (globally):

  • women comprise 27.5% of Amazon employees
  • men comprise 72.5% of Amazon employees


6. Amazon Website Traffic

  • 206 million people visit Amazon every month [that’s twice as many visitors as eBay gets] (Source).
Amazon monthly traffic
  • 150.6 million mobile users accessed the Amazon app in September 2019 (Source).
  • In October 2019, Amazon had 2.15 billion desktop and mobile combined visits (Source).

7. Amazon Products

  • Amazon sells more than 12 million products (Source).
Amazon products sold om Amazon Prime Day Sale
  • Amazon sold around 100 million items during the 36-hour Amazon Prime Day sale in July 2018 (Source).
  • Amazon shipped over 5 billion items worldwide in 2017 (Source).

8. Amazon Consumer Behavior

  • More than 55% of consumers start their online shopping searches on Amazon (Source).
  • 9 out of 10 consumers price check a product on Amazon (Source)
  • 89 percent of buyers agree that they’re more likely to buy products from Amazon than other ecommerce sites (Source)
  • 47% of US consumers do at least a quarter of their shopping on Amazon, and 23% buy more than half of all their goods on Amazon (Source).


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Rob Powell
Rob Powell shares the traffic building techniques that are working for him. Join him as he 'cracks the safe' on search engine traffic for bloggers - find out what works (and what doesn't).