Improving your SERP CTR, or organic click-through rate, is one of the keys to ranking higher in the search results.That’s because CTR is a ranking factor: pages with high CTR get pushed higher up the … Read more
Organic sitelinks, also known as ‘Google sitelinks’, are a SERP feature that drives higher click-through rates (CTR), builds credibility and trust in your brand, and encourages your visitors to go deeper into your website.But what … Read more
What does SERP mean? In this article I’m going to explain everything you need to know about the Search Engine Results Page (SERP):the three elements of a SERP listingSERPs and searcher intentthe evolution of SERPs over … Read more
