Here at robpowellbizblog.com, we apply a rigorous scoring system to the products we review.
This page explains how we rate and review opt-in software.
Evaluation Scores for Each Key Feature
Each opt-in software that we review is given an overall score, expressed as a percentage (e.g. 85 out of 100, or 85%).
That figure is based on eight individual criteria that are also given a score out of 100:
- Dashboard
- Form Types
- Customization
- Integrations
- Display and Targeting
- Analytics
- Pricing
- Support
Weighted Values for More Important Features
When reviewing opt-in software, some criteria are more important than others.
For example, dashboard is more important than integrations and analytics because it measures how easy or difficult it is to use the software itself (the app may have great customization options and wonderful templates, but if you can’t work out how to use the dashboard, then those other criteria are irrelevant).
And that’s why we apply a weighted scoring system. That way, we can ‘weight’ the more important criteria so that they play a greater role in determining the overall score:
| Feature | Weighting |
| Dashboard | 20% |
| Form Types | 15% |
| Customization | 10% |
| Integrations | 15% |
| Display and Targeting | 10% |
| Analytics | 10% |
| Pricing | 10% |
| Support | 10% |
The Overall Score
The overall score for the product is the combined total of the individual scores multiplied by the weighting values for each feature:
We believe this rating system ensures the most accurate and objective evaluations of the products that we review.