About Rob

I still remember that day like it was yesterday.

I was in the middle of a field trip in the Australian outback. I was supposed to be driving 300 kilometres to my next meeting.

But instead I was in an airport lounge waiting for a flight home.

The reason?

I was in the middle of a panic attack.

Anyone who's experienced this will know that it leaves you almost paralyzed, unable to function.

Long story short: after talking it over with my very understanding wife, I quit that job and started freelance writing on the Internet.

It was tough to begin with, as I had no idea how to get traffic to my website. Many times during that first year I nearly gave up.

I spent months trying to get my articles ranked on Google.

And then one day I realized that Google was telling me exactly how to get on Page #1. That was the turning point. And I've never looked back.

Now I'm on a mission to demystify SEO and show other online entrepreneurs how to get on Page #1 of Google.