What are the right tools for blogging in 2019?
There’s an old saying that you can’t make an omelette without breaking an egg. It’s just as true in the blogosphere as it is in the kitchen.
Some of the tools in this article are free but some are paid. The paid ones are worth every penny and I would encourage you to see them as investments in your business rather than costs.
Of all the tools for blogging the most important, in my opinion, is WordPress. I wouldn't use anything else.
WordPress is currently the most popular open source Content Management System (CMS) on the web. It powers more than 74.6 Million websites and more than 18.9% of all websites in the world.
WordPress is free to download, install, and use.
Best of all, because its such a popular platform, there are literally thousands of plugins (over 29,000 and growing) and templates you can use (most of them free) to jazz up your website and improve your productivity.
Insert Headers and Footers plugin for WordPress
Tako Movable Comments
Tako Movable Comments is a WordPress plugin that lets you move comments from one blog post to another.
Why would you need to do this?
Well, here's an example:
I'm currently moving my blog posts from the Site Origin visual editor to Thrive Architect visual editor. To do this, I have to create a duplicate of the original post (using Thrive Architect) and then delete the version created in SiteOrigin.
But I don't want to lose the comments.
That's where Tako Movable Comments comes in. I just move the comments across from the old version of the blog post to the new version.
One of the keys to successful blogging is publishing frequently and consistently.
So you need a WordPress editor or Visual Composer that's going to make it as easy as possible to create and edit blog posts.
I've tried a few WordPress page builders and this is the one I recommend. It's a true front-end builder and so you see exactly what your page will look like as you build it.
Thrive Architect is made by the same people who make the Thrive Leads and so this page builder is focused on conversion. Where it excels is creating opt-in forms easily and quickly and integrating those forms with your email marketing platform.
Elementor is also a contender for best page builder but it doesn't have Thrive Architect's focus on conversion. For example, Elementor doesn't integrate as well with major email marketing platforms such as Mailer Lite, ConvertKit, Active Campaign, Drip, Get Response etc.
Genesis Simple Edits Plugin
If you are using any of the Genesis Themes by StudioPress, the Genesis Simple Edits plugin is great because it allows you to customize some of the features of your theme without having to do any coding.
Magazine Pro by StudioPress
One of the key tools for blogging is yourWordPress theme - and it's important to get the right one.
StudioPress is one of the most highly rated makers of Premium WordPress themes. I use Magazine Pro because it has a clean uncluttered layout and is ideal for blogging.
Here are some of the reasons I use a StudioPress theme:
- SEO Optimization is built in
- Designs are mobile responsive and use HTML5
- Unlimited support and updates
- Once you buy the framework and theme you can use them on as many sites as you want
- Very good security
- Updates are fast and easy
- Easy to customize
- Lots of layout options
PRODUCTIVITY TOOLS FOR BLOGGING
If you write 'how to' articles, chances are you need to annotate screenshots. It's fine to describe a process in words, but you also need to show your readers what it looks like.
And that's where Skitch comes in. It's the app I use to annotate my screenshots (using arrows, boxes, and text). It has both Mac and Windows versions.
WhatFont is an extension for Google Chrome.
When you see a font you like, just place your cursor over the text and WhatFont will tell you exactly what font is being used, what size, and what line spacing.
In the early stages of your blog, when you’re still looking at other sites for inspiration and ideas about format and layout, this is a very useful tool!
Mind mapping software is a great way to map out your articles and sales copy. It's useful for anything where you need to organize your ideas.
Simple Mind is the Mind Mapping software I use. There’s a Desktop version (Windows PC and Mac OSX) as well as SimpleMind for iPhone/iPad and SimpleMind for Android.
I’ve tried quite a few mind map applications. This is the one I prefer.
It produces beautifully designed mind maps with excellent options for color-coding.
It also has pre-set formats that allow you to create a horizontal or vertical mind map at the click of a button.
SEO TOOLS FOR BLOGGING
Yoast SEO for WordPress plugin
Optimizing your content for the search engines is one of the pillars of successful blogging.
The Yoast SEO plugin is one of the tools for blogging I simply couldn't do without. It shows you how to optimize every blog post or page that you publish to the web.
The plugin gives each blog post a grade in terms of ‘readability’ and SEO and prompts you to make adjustments until your blog post is optimized.
The basic version is free and is quite adequate for my needs.
This plugin also has a very useful feature that allows you to tell Facebook what image you want Facebook to use as the ‘featured image’ when you post an article or blog post to Facebook.
WRITING TOOLS FOR BLOGGING
Hemingway App is an app that checks the readability of your articles or blog posts.
Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and common errors so that you can improve your style and make your writing more readable.
To succeed in blogging it’s vital to develop a writing style that people find easy to read. If you’re like me, and have a tendency to write long sentences, Hemingway is a must!
The desktop app is priced at $19.99 but you can use the web-based service entirely free of charge.
This is easily the best spell-checker out there. One of the things I love about Grammarly, is that it checks your spelling in whatever app you're using.
You might be answering a comment on your website, adding a comment to someone else's website, or typing a response in live chat, and Grammarly is there, checking your spelling.
It's a huge time saver. And best of all, it's free.
LEAD GENERATION & E-COMMERCE
Of all the various tools for blogging, software that will help you build your list is indispensable.
I tried several lead generation softwares before settling on Thrive Leads. It's easily the best, most easy to use, and most affordable of all the options I tried. I highly recommend it.
Every time I publish a new article I always include an in-line content upgrade - it takes me about 5 minutes flat to set up a dedicated optin form plus delivery mechanism.
One thing I particularly like is that Thrive Leads is just a one-time (very affordable) fee instead of recurring monthly charges. My advice: get it!
Pretty Link Lite
One of the most effective ways to monetize your blog is to sell affiliate products.
This works especially well if you recommend affiliate products that you yourself are using in the running of your online business.
When you sign up to become an affiliate you’ll be given an affiliate link.
These links are often very long and visually quite ugly. Also, some people mistakenly believe that they are paying more for something when they purchase it through an affiliate link.
So a link masker is one of the tools for blogging that every blogger needs. One of the best affiliate link masking tools is Pretty Link Lite
If the original affiliate link looks like this:
your masked affiliate link will look like this:
SOCIAL MEDIA TOOLS FOR BLOGGING
I use Hootsuite to monitor key influencers in my niche.
By setting up ‘Streams’ within Hootsuite I’m able to see what kind of content the key influencers are posting. This information helps me make decisions as to what content to generate for my blog.
Of course, Hootsuite does much more than this. It’s mainly designed for scheduling posting on social media.
There are lots of tools out there for scheduling your social media posts. But Buffer is one of the best designed and most affordable.
At the beginning of each, or the beginning of each week, just queue up the things you want to share on social media. And forget all about it!
Works with Twitter, Facebook, Instagram, Pinterest, and LinkedIn.
Google Analytics is essential for anyone running a blog.
You need to be able to see where your traffic is coming from, what your visitors are doing on your site, what your bounce rate is, and which pages are the entry and exit points.
For a free service, it’s an amazingly detailed piece of software.
For details on how to set it up see this article of mine.
COMMUNICATIONS TOOLS FOR BLOGGING
Mail for Mac
I’ve tried about 10 different email clients!
Because it’s where I spend a good part of my business day, I’m constantly looking for an email client that will make my workflow easier.
Mail for Mac or Apple Mail is the default email client that comes with every Mac using OS X 10.0 or later. In my opinion, it’s one of the best email programs out there.
The two features that I particularly like are:
- Search allows you to search for emails using subject, ‘from’, ‘to’, etc
- Smart Mailboxes allow you to set up mailboxes that search for incoming emails according to rules that you specify.
I recently surveyed 71 leading online entrepreneurs about what email program they use - the results may surprise you:
When I start putting together an Expert Roundup I typically have the name of the expert and the URL of their website but no email address.
Not a problem! Just copy the website URL into Email Hunter and the software will give you the website owner’s email address.
ScreenFlow is a Mac OSX app for creating instructional videos.
Let’s say you wanted to make a video on how to upload an mp3 file to WordPress. You would want the viewer to see everything you’re doing on your computer.
This is what ScreenFlow does. It is similar in features to Camtasia, but quite a bit cheaper.
DESIGN TOOLS FOR BLOGGING
Sketch App is a professional vector graphics app that does the same sort of things as Photoshop and Illustrator.
But it has a much simpler, more user-friendly interface.
And, it’s a fraction of the price.
I use it to design blog graphics and logos for my website.
If you’ve never used graphics software before, don’t be put off. This program is quite simple and easy to use, once you have understood the principle of layers.
Sketch has a 14-day free trial, so you can decide whether it’s for you.
Not keen on learning a graphics program?
Canva is an easy-to-use online tool for creating Blog Titles, Twitter Posts, Pinterest Posts, Facebook Posts, Instagram Posts, Tumblr Graphics, etc.
Canva has some beautiful text layouts that you can customize with your own text. In just a few minutes you can make a really professional looking graphic, without paying a cent!