SEO, or search engine optimization, is the art of researching and writing your content in such a way that it ranks higher in the search engines than the content of other websites.
It’s a huge topic and it includes content creation as well as technical aspects, such as website speed, site architecture, and URL structure.
This category contains articles that deal with On-Page SEO, Off-Page SEO, domain authority, topical authority, keyword research, site structure, backlinks, internal linking, SERP analysis, organic CTR, Google ranking factors, Google algorithms, and more!
If you’re wondering how meta descriptions can help your pages rank better in the search results, and how to write them, keep reading! This article shows you the two key ingredients of an effective meta … Read more
Image alt text is often ignored by bloggers and content marketers. It’s regarded as ‘old school SEO’ that belongs to the era of keyword density and exact match domain names. But search engine algorithms still need … Read more
HTTP vs HTTPS – which one should you be using? You may have noticed that some website URLs begin with HTTPS while others begin with HTTP. What’s the difference and which one is better for SEO? That’s … Read more
The Google Freshness algorithm was announced in November 2011. The idea behind this algorithm is to show the freshest content at the top of the search results. It’s an algorithm that seeks to distinguish between two … Read more
You’ve probably noticed the ‘People Also Ask’ box in the top half of the SERPs. It’s a tool that helps users refine their search and zero in on exactly what they’re looking for.What you may … Read more
