Featured snippets. Everyone wants them. But how do you get them?That’s what I’m going to show you in this article.But first, what are featured snippets? 1. What Are Featured SnippetsSimply put, featured snippets are an extract from a web page that gives the searcher a quick answer to their question.They appear right at the top of the search results. They’re sometimes referred … [Read more...] about How To Get Featured Snippets – Strategies That Work [15 Case Studies]
SEO
How To Rank for Multiple Keywords With One Blog Post
Would you like to rank for multiple keywords with one piece of content?Well, chances are, you already do.And the evidence is buried deep within your Google Search Console account (more about that in a minute).In this article I'm going to show you how to:expand your articles by adding new content that targets closely related keywordscreate multiple streams of traffic from a … [Read more...] about How To Rank for Multiple Keywords With One Blog Post
The Google Freshness Algorithm (How To Get 57% Growth in Traffic)
How fresh is the content on your site?Content marketers are so busy creating new content, they often forget about their existing content.But your published content has a shelf life. It has a use-by date.After that date, it starts losing its value… and losing its rank in the search results.It’s called content decay, and this is what it looks like:(Image Source) Quick … [Read more...] about The Google Freshness Algorithm (How To Get 57% Growth in Traffic)
Stuck on Page #2 of Google – 7 Tips For Moving Up to Page #1
Page #2 of Google might seem like a terrible place to be, from an SEO perspective. But in fact, it’s where you should focus if you want to quickly increase your traffic. In terms of ROI, Page #2 will give you the biggest bang for your buck.And here’s why:The content has already been writtenThe articles have already been indexed by GoogleAll they need is a few tweaks to … [Read more...] about Stuck on Page #2 of Google – 7 Tips For Moving Up to Page #1
Falling SERP CTR in 2019 and How To Overcome It
Wondering what SERP CTR means?It’s the click-through rate on a search engine results page (SERP).And the reason it’s in the title of this article is some alarming news that’s just been published. Quick Navigation 49% of all Searches Performed on Google Result in No-ClickFeatured Snippets Are Giving Searchers What They NeedBut Don’t Featured Snippets Result in MORE Clicks, Not … [Read more...] about Falling SERP CTR in 2019 and How To Overcome It