SEO, or search engine optimization, is the art of researching and writing your content in such a way that it ranks higher in the search engines than the content of other websites.
It’s a huge topic and it includes content creation as well as technical aspects, such as website speed, site architecture, and URL structure.
This category contains articles that deal with On-Page SEO, Off-Page SEO, domain authority, topical authority, keyword research, site structure, backlinks, internal linking, SERP analysis, organic CTR, Google ranking factors, Google algorithms, and more!
This article gives you seven Semantic SEO strategies for getting higher rankings and boosting your visibility in organic search.Semantic SEO is about writing content around topics, rather than individual keywords. table of contents What Is … Read more
Topic modeling in SEO is the use of statistical models for discovering topics in a collection of documents. By examining the co-occurrence of words and phrases across thousands of pages, algorithms are able to assign … Read more
Keyword grouping, also known as keyword clustering, is an important aspect of SEO. It helps you to see which keywords belong together in the same piece of content.For example, there may be related keywords that … Read more
What is Google Hummingbird and how has it changed the way Google search works?Google Hummingbird was the biggest change to the search engine’s algorithm in over a decade. It was driven partly by the rise … Read more
Internal and external links are what make the Internet navigable and they are both vital for good SEO.In this article, you’ll discover the difference between internal and external links, the benefits of each, how link … Read more
A high bounce rate can have an adverse impact on your ranking in the search results. This article shows you fifteen ways to reduce bounce rate on your website. But first of all, what is bounce … Read more
Anchor text has a big impact on SEO because search engines use it to understand context and relevance.This article on anchor text and SEO will help you understand what you should and shouldn’t do when … Read more
Google ranking factors are the criteria that Google uses to rank web pages in the search results. Google doesn’t disclose what its ranking factors are. But by analyzing millions of search results, SEOs have identified what … Read more
Google Freshness Algorithm is a ranking signal that seeks, where relevant, to show the freshest content at the top of the search results. It was announced by Google in November 2011. table of contents Google Freshness … Read more
This article explains what is the best WordPress permalink structure and gives you 10 tips for creating SEO-friendly permalinks. table of contents What Is a Permalink?#1. Use the ‘Postname’ Option#2. Use Your Keyword in the … Read more
