Choosing the right SEO trends for 2021 could be a key to the success of your business as we start this new year.
There’s only one constant in the world of search engine optimization (SEO): change.
If you don’t embrace the change, you’re not likely to reach the top of the search engine rankings or remain there long-term. And when that happens, it’s easy to give up on this entirely.
Of course, you can’t adapt your SEO strategy and marketing model every time Google tweaks its algorithm. Doing so would eat up too much time, money, manpower, and other resources.
With this in mind, you must have a clear idea of which SEO trends are right for your business this year. This knowledge will provide the direction you’re seeking, thus moving you closer to reaching your goal of more organic traffic.
Before we dive into the finer details of which SEO trends to chase in 2021, it’s important to first understand why you should head down this path in the first place.
According to HubSpot, approximately 64% of marketers actively invest time in SEO.
And for that reason, if you neglect to do so, you’re giving your competition a chance to beat you to the top.
In addition to fighting off your competition, other reasons to invest in SEO include:
You get the point. SEO—when done the right way—can benefit your business in many ways.
5 SEO Trends for 2021
We’ve discussed the basics, so now it’s time to look into the biggest SEO trends of 2021. Here are five that you can piggyback on to grow your organic traffic.
1. SEO is More Than Traffic
Yes, the primary goal of search engine optimization is to drive more organic traffic to your website. But you can’t stop there. Not in 2021.
More so today than ever before, it’s a must to focus on things such as repeat visitors, retention, and lifetime value. These types of details go hand in hand with your SEO strategy.
Traffic is good, but traffic that converts is the goal. Focus just as many resources—if not more—on these additional details. You won’t be disappointed when you turn your focus to data outside of traffic.
2. Hiring Dedicated SEO Help
Do you remember the days when SEO was more or less a DIY task?
For example, 15 years ago, almost anyone could push their website to the top of the search engines. All it took was a large quantity of content, stuffed with keywords, and exact match anchor text from external websites.
But those days are long gone (and they’re not coming back).
Today, SEO is more advanced than ever before—and that’s why so many companies are hiring a dedicated SEO professional, either in a full-time capacity or as a contractor.
Yes, it’s an additional expense, but when you begin to reach your SEO related goals you’ll come to realize it was well worth it.
If you don’t have the resources to bring on a dedicated SEO professional, consider an analytics training program that can help a current employee (or employees) get up to speed.
3. The Marriage of On-Page and Off-Page SEO
Sticking with the example above, in the early days of the SEO industry, you didn’t need to focus much time on both on-page and off-page SEO. A little bit of both is all you needed to succeed.
Things have changed, and you now need to marry on-page and off-page SEO to improve your chance of success.
For example, many signals are coming from outside your website, including but not limited to:
- Brand recognition
- Domain authority
- Social media presence
- Online reputation signals
You can do everything right on your website—from creating high-quality content to linking your internal pages—but if you don’t attach it to a sound off-page SEO strategy, you won’t make nearly as much progress as you would like.
It’s always been important to focus on both on-page and off-page SEO, but this is even more so the case in 2021 when the competition is more fierce than it’s ever been.
4. Artificial Intelligence and Machine Learning
Who would have thought that artificial intelligence and machine learning would become so important in the SEO world?
While you may have ignored it in the past, you can’t afford to go down this path in the future. For example, Google’s AI algorithm is of particular importance.
Known as RankBrian, this algorithm plays a big part in ranking factors that affect search engine results pages.
Here’s the million-dollar question: what can you do about it?
Well, for the most part, Google keeps its secrets to itself. They don’t share much with the outside world in regard to SEO.
However, most people agree that the best way to please RankBrain is to win big with user experience signals. This includes things such as a high click-through rate and a low bounce rate.
Even if artificial intelligence and machine learning isn’t something that excites you, don’t turn your back. It’s critical to your SEO success in 2021 and beyond.
5. Voice Search is Picking Up Steam
Due in large part to the growth of Amazon’s Alexa, Apple’s Siri, and Google Assistant, companies are beginning to pay more attention to the impact of voice search on their business.
There’s a lot that goes into optimizing for voice search, such as carefully considering the keywords you target.
Optimize for keywords that people use in their day to day life. Think about how people naturally speak, not how they communicate with search engines via their computer or smartphone.
For example, a person might type the words “new shoes 2021” into Google, but for voice search, they’d ask “what are the best new shoes of 2021?” People don’t type and speak the same way.
While voice search is picking up steam, don’t let it overtake everything you do on an SEO front. You should still focus on traditional marketing methods that have worked for your business in the past.
Final Thoughts on 2021 SEO Trends
With 68% of online experiences beginning with a search engine, it’s easy to see why a growing number of companies are spending so many resources on SEO.
Combine this with the fact that more than 50% of all website traffic comes from organic search, and there’s no guesswork remaining.
With the help of the aforementioned information, you have the basic foundation for building a sound SEO strategy. All you have to do is take the first step in the right direction!
- Which 2021 SEO Trends are Right for Your Business? - January 22, 2021
- Machine Learning & SEO: What Does the Future Hold? - December 4, 2020